The items that generate the most questions among customers are prices, types of coverage and deductibles.
Summary
In Brazil, only 15% of Brazilians with smartphones have insurance against robbery and theft, which can be attributed to the lack of clear information, the perceived high cost and the mistrust in the effectiveness and coverage of the services.
In Brazil, the popularity of mobile phone insurance is still low, despite the significant increase in smartphone use and the growing dependence on these devices in everyday life. According to a study conducted earlier this month by Mobile Time in collaboration with Opinion Box, only 15% of Brazilians with a smartphone have insurance against robbery and theft. According to the survey, 36% have had their mobile phone stolen or stolen at least once in their lives.
“This scenario is attributable to several factors, including the lack of clear and accessible information on insurance benefits, the perception that costs are high and the lack of confidence in the effectiveness and coverage of the services offered, which ends up making them difficult to accept on the market. But insurance is what guarantees us peace of mind and financial protection, especially with the data on robberies and thefts that we have in the country”, explains Leonardo Miotto, product leader of Pier Insurance.
To answer customers’ top questions on the topic, Miotto has listed the 5 biggest myths and truths about cell phone insurance.
Is Cell Phone Insurance Very Expensive? Myth
“The cost of insurance can vary depending on the model of your phone and the coverage you choose. Compared to the cost of replacing a smartphone, especially a high-end model, insurance can be a smart and cost-effective investment. To ensure you get the best value for your money, it’s important to compare different policies and choose the one that best suits your individual needs,” says Leonardo.
Some situations are not covered? TRUE
“Every cell phone insurance policy has specific exclusions that define situations and types of damages that are not covered. It is essential to read the contract carefully to understand these exclusions, which may include: intentional damage, theft without evidence of forced entry, misuse, natural wear and tear, among others. Ideally, the company should be clear and transparent with the customer and avoid fine print.”
Is the deductible always too high? Myth
“Some insurers don’t even charge deductibles or offer flexible plans that allow the customer to choose a lower deductible in exchange for a slightly higher monthly premium, or vice versa. This flexibility allows consumers to tailor insurance to their needs and financial means.”
Can insurance only be purchased when purchasing the cell phone? Myth
“While it is common to offer insurance at the time of purchase, it is possible to purchase it later. Some insurers allow consumers to purchase the policy at any time, as long as the device is in good condition and, in some cases, has undergone an inspection or a purchase invoice. Some do not even require an invoice.”
Will the insurance company return a used cell phone? Myth
There are, in fact, insurance companies that choose to replace a stolen cell phone with a rebuilt device, also called refurbished. There are also insurance companies that offer the possibility of refunding the customer in cash.
This method is often seen as a positive by consumers, as it gives them the freedom to choose a new device based on their preferences and needs, without being tied to the specific model offered by the insurance company.
“Choosing cell phone insurance requires paying attention to detail and comparing options to find the one that best fits your needs. Make sure you fully understand what’s being offered before making a decision,” Miotto concludes.
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Source: Terra

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