Publishers have seen sales grow by up to 120% over the last edition; The increased space hasn’t stopped complaints about capacity on social media. See best-selling book lists
The first weekend of the 27th San Paolo Book Biennial It ends on Sunday 8th with good indicators for the publishing market. Publishers have reported a significant increase in sales compared to the last edition, in 2022. The growth has reached up to 120%.
There was already an expectation among event organizers that sales would increasestarted last Friday, the 6th, and will continue until next Sunday, the 15th. Tickets for the second day of the edition were already sold out before the start.
The event is held in the Anhembi District, a space 15% larger than the Expo Center Norte, where the last edition took place. But the change hasn’t stopped complaints about crowding. Instagram, TikTok, and Bluesky users reported that the venue was packed and complained about the lines to view the booths, especially from major publishers.
The capacity of the event, however, is already expected on weekends and has also occurred in other years. The São Paulo Book Biennial expects to welcome, by the end of the year, more than 660 thousand people. In contact with the Statethe event’s consultants did not reveal the audience in those first days: the balance will be published on the last Sunday of the fair.
Sales explosion
The queue to enter the Rocco stand, according to the publisher himself, reached 9:00 p.m. on Saturday 7. That day, the company’s revenue had already exceeded the result of the first weekend of 2022, with an increase of 52%. “It was the publisher’s largest historical sale in a single day in an edition of the São Paulo Biennial,” he reported.
Sales for HarperCollins were also satisfactory: the three-day event provided half of the revenues of the entire 2022 edition. For Intrínseca, the comparison with the last edition, considering only Saturday, means an 82% growth.
Editora Planeta achieved an encouraging result: sales in a comparative period of three days exceeded 120% of the values of the 2022 fair. Considering the sales calculated up to 2:30 p.m. on Sunday, Grupo Editorial Record had already sold more than the average of copies sold on. the first weekend of the last edition.
According to Record, revenue was boosted by the Colleen Hoover phenomenon, writer who had the best-selling book in Brazil last year and recently won an adaptation of his biggest hit, This is how it endsfor the cinemas.
Romantic genres that combines romance and fantasy universesand healing narrative, that brings comforting stories, with cats and librariesIt also dominated sales. See below the lists of best-selling books from some of the publishers present at the Biennale.
Intrinsic
- Better than in the movies (Lynn Painter)
- Betting on love (Lynn Painter)
- Welcome to Hyunam-dong Bookstore (Hwang Bo Reum)
- Homocide (GT Karber)
- Impostor (RF Kuang)
- Good Girls Murders Handbook (Holly Jackson)
- I’ll prescribe you a cat (Syou Ishida)
- A thousand times love (Lynn Painter)
- Coraline (Neil Gaiman)
- Love Tactics (Sarah Adams)
Rocco
- Powerless (Lauren Roberts)
- Almonds (Won Pyung Sohn)
- Breaking the ice (Hannah Grace)
- The impulse (Won Pyung Sohn)
- The Hour of the Star (Clarice Lispector)
- Celina’s Abyss (Ariana Castelo)
- The benefits of being invisible (Stephen Chbosky)
- In the heat of the moment (Hannah Grace)
- box Hunger Games (Suzanne Collins)
- Light Lark (Alex Aster)
Planet
- Fourth wing (Rebecca Yarros)
- iron flame (Rebecca Yarros)
- The Adventures of Mike 1 (Gabriel Dearo and Manu Digilio)
HarperCollins
The publisher did not release a best-seller list, but did say that the most sought-after books were those by JRR Tolkien and CS Lewis, with particular attention to The Chronicles of Narnia.
The publisher Arlecchino, specialized in romance novels, had the most sought-after books on its shelf, including: The Awakening of the Fallen Moonby Sarah A. Parker, A leap towards loveby Aione Simões, and Love for lost causesby Paola Aleksandra.
In Christian literature, Thomas Nelson Brasil’s best seller was the book It’s for my own goodby Fernanda Witwytzky.
Record publishing group
The company also did not release a ranking, but said the highlight was the Colleen Hoover phenomenon. National authors Babi A. Sette, from The kiss of the snowand Elayne Baeta, from Love is not obviouswere among the authors of the publisher’s five best-selling books.
How to buy tickets for the Sao Paulo Book Biennial?
Ticket sales for the Biennale are available on official website of the event. Tickets cost R$35 (full price) and R$17.50 (half price). Discover the program and everything about the São Paulo Book Biennial here.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
