TikTok will officially shut down its music service, just two years after the social network’s parent company, China’s ByteDance, launched streaming in a bid to compete with industry giants Spotify and Apple Music.
TikTok Music, as the service was known, will shut down on November 28, the company said on Tuesday (24) in its website.
“TikTok Music account information and personal data will be automatically deleted after TikTok Music is shut down,” it said. Users were advised to transfer playlists to other services by October 28.
“We will be shutting down TikTok Music at the end of November to focus on our goal of advancing TikTok’s role in further driving music listening and value across music streaming services, benefiting artists, songwriters and the industry,” said Ole Obermann, the company’s global head of music business development.
ByteDance Wanted to Compete with Music Streaming Giants
In February, Universal Music Group pulled its artists’ music from TikTok over disagreements over whether musicians were being paid fairly for their work on the app.
The clash, which resulted in videos on TikTok appearing without sound, highlighted the growing importance of social media companies to the music industry.
Billions of TikTok videos use songs from Universal’s catalog, which includes some of the world’s biggest artists: Taylor Swift, Bad Bunny, Olivia Rodrigo, Drake, SZA, and Billie Eilish.
The companies reached a deal in May to bring Universal’s music back to the platform, increasing artist royalties and expanding protections for artificial intelligence.
The post TikTok to disable its music streaming service appeared first on Olhar Digital.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
