Summary
Felipe Otoni left the truck protection sales business after discovering a fraud, moved from Maringá (PR) to Vitória (ES) and started working in digital marketing, creating SegSmart, an online sales optimization platform .
Working in the field of digital marketing, Felipe Otoni understood that combining this universe with the experience gained before letting himself be fooled could give life to a revolutionary business
In 2015 the story of Felipe Otoni changes radically. When he discovered fraud in the company he was consulting for, at the age of 25 he decided to leave the business of selling truck protection. He moved from Maringá (PR) to Vitória (ES) and started working with digital marketing, helping to attract Uber drivers. Understanding the potential of applying his previous strategies, Otoni saw an opportunity to expand his operations.
With a loan of R$10,000 from a colleague, who became an investor partner, he returned to Maringá and created, in 2016, the SegSmarta platform that currently works to optimize online sales by helping influencers promote products in exchange for commissions. From 2016 to 2020 the company was a partner of Proteauto, a vehicle protection association, and focused exclusively on this truck protection market.
In this period SegSmart has gone from just over 1 thousand to more than 8 thousand, today there are 37 thousand members, thanks to innovations, such as the launch of a self-inspection application, which allowed the person himself, following instructions, to take photos and I included them in the tool, which tripled my monthly sales.
In 2024, the expectation of the company, which now does not have an exclusive presence in a certain segment, is to earn R$ 20 million and acquire 1 million users. Optimism comes from the launch of SegSmart Web Plusa tool that facilitates sales management via WhatsApp Web. With an investment of R$200,000, the extension, available on Chrome, allows the sending of bulk messages, the creation of quick and personalized replies and integration with the CRM of companies.
The revolutionary idea
If Felipe Otoni’s “eureka” moment was during the transition from the job of a salesman to the world of digital marketing, the entrepreneurial genius appeared early, still a teenager. Son of merchant parents from the city of Ponte Nova (MG), at the age of 12 he was already selling socks to buy his own video game.
At 16 he was washing cars and at 19 he became a consultant at Serasa Experian and began selling solutions to indebted companies. He moved to Maringá in 2010 and, in 2012, started selling truck protection. He has built a name and a good customer base, with more than 1,600 active names, which he saved in 2016, when he returned to actively operating in the sector.
Now, with an even larger market with huge potential ahead of it, the goal is to reach a turnover of R$490 million by 2025, as well as 10 million customers.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
