While not an action phenomenon or part of a major franchise, “Elvis” has crossed the $ 100 million mark at the US box office.
Worldwide, “Elvis” has already grossed over $ 170 million and the sum should be enough to pay Warner Bros. with the film.
While the feat is impressive and unlikely to have been achieved by this type of film, an auteur biopic, it is worth noting that “Elvis” able to pay should be seen as a win for the studio. This is because “Elvis” was quite expensive for such a film, the production costing more than 85 million dollars and another tens of millions in marketing and promotion.
“Elvis” tells the journey of singer Elvis Presley’s rise to become one of the greatest phenomena of rock, and music in general, in history. In addition to showing Elvis Presley’s career growth, the film explores the singer’s struggles, including drug problems.
The film stars Tom Hanks, who plays Colonel Tom Parker, the singer’s manager. Elvis is played by Austin Butler, a relatively unknown actor who has beaten famous artists such as Ansel Elgort and Miles Teller in auditions for the role. With the film’s success, it is rumored that Butler could go from near anonymity to an Oscar nomination.
With box office numbers already around $ 170 million, “Elvis” has a great chance of surpassing “Australia”, the 2008 film that grossed $ 211.8 million. If that materializes, “Elvis” would become the second highest-grossing film of Baz Luhrmann’s career. The first is “The Great Gatsby,” which grossed $ 355.6 million globally.
Jeff Goldstein, president of domestic distribution at Warner Bros., spoke about the achievement. “Not only are we delighted to cross that milestone, but we’re really excited to see it happen with a movie like ‘Elvis’,” he said.
“In today’s market and especially in the summer aisle, seeing an unbranded intellectual property with a promising advantage not only creating noise at the box office but also leading to a significant increase in other areas is very rewarding and speaks to the quality of the film at every level,” he continued. Goldstein. “With strong gameplay, positive word of mouth and multiple intergenerational opinions, we look forward to” Elvis “continuing to deliver and congratulate Baz, Austin and everyone involved in the film and soundtrack for their continued success “.
“Elvis” is being shown in Brazilian cinemas.
The post “Elvis” surpasses $ 100 million at the US box office first appeared on Digital Look.
Source: Olhar Digital
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
