Several film and series streaming platforms are betting on an unexpected strategy: partnerships with food delivery companies. Combining entertainment and convenience, platforms like Disney+ and Max have already partnered with some apps in the United States.
Earlier this month, retailer Kroger announced that all Boost plan members will also have access to an ad-supported subscription to Disney+, Hulu or ESPN+ at no additional cost. Warner Bros. Discovery also joined the initiative, offering DoorDash customers an ad-supported Max plan.
The merger of streaming and food apps aims to reduce subscriber churn
With increasingly expensive plans – and catalogs that don’t always make up for the amount paid – many subscribers end up abandoning streaming. Thanks to partnerships with the food sector, the platforms hope to reduce this turnover.
“It’s a really interesting proposition for streamers to partner with grocery stores or delivery apps, because these things are, for all intents and purposes, non-negotiable,” says Jana Arbanas, vice president and industry leader of telecommunications, media and entertainment at Deloitte. , al The Hollywood journalist.
Arbanas also says consumers are increasingly evaluating their priorities – and streaming isn’t the most important. “Not only is entertainment disposable – I don’t need it if I’m saving money – but I also feel like it’s a service I pay a lot for.”
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Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
