Streaming platforms are partnering with food apps; understand

Streaming platforms are partnering with food apps; understand

Several film and series streaming platforms are betting on an unexpected strategy: partnerships with food delivery companies. Combining entertainment and convenience, platforms like Disney+ and Max have already partnered with some apps in the United States.

Disney and Warner Bros. Discovery has already announced partnerships with food companies. (Image: Glenn Carstens-Peters/Unsplash)

Earlier this month, retailer Kroger announced that all Boost plan members will also have access to an ad-supported subscription to Disney+, Hulu or ESPN+ at no additional cost. Warner Bros. Discovery also joined the initiative, offering DoorDash customers an ad-supported Max plan.

The merger of streaming and food apps aims to reduce subscriber churn

With increasingly expensive plans – and catalogs that don’t always make up for the amount paid – many subscribers end up abandoning streaming. Thanks to partnerships with the food sector, the platforms hope to reduce this turnover.

The project ensures improvements in the work of application providers
Partnering with delivery apps can help streaming to retain subscribers. (Image: Tricky_Shark/Shutterstock)

“It’s a really interesting proposition for streamers to partner with grocery stores or delivery apps, because these things are, for all intents and purposes, non-negotiable,” says Jana Arbanas, vice president and industry leader of telecommunications, media and entertainment at Deloitte. , al The Hollywood journalist.

Arbanas also says consumers are increasingly evaluating their priorities – and streaming isn’t the most important. “Not only is entertainment disposable – I don’t need it if I’m saving money – but I also feel like it’s a service I pay a lot for.”

Post Streaming platforms team up with food apps; understand appeared first on Olhar Digital.

Source: Olhar Digital

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