Vinho Tinta experiences increase connection, teamwork and leadership, increasing corporate event engagement by 95%
Summary
Vinho Tinta is a company from Curitiba that offers sensory painting and wine experiences for companies, with a focus on Team Building.
Connecting people with the present moment using art, that’s the aim Wine Tintcompany that offers sensory experiences for companies. The activity, born in Curitiba, carries out experiments ranging from painting a canvas while participants sip a glass of wine, to the creation of on-screen mosaics and even the creation of the drink (from the mixture to the label), with a focus on Team Building.
The desire to start a business was born after Marcos dos Santos discovered an experience that combined drinking and painting, in the United States, in 2016. Just three years later, the intuition was rekindled when he saw his mother, who was dealing with severe depression, help his younger sister.
“I could see my mother connected to her and my sister as I painted. At that moment I realized that this was the power of art and I wanted to bring the experience to other people. The purpose of Vinho Tinta was born there, in a busy world connected by screens, we appreciate the moment,” says Marcos dos Santos.
Together with Nátaly Sicuro, director of operations, Marcos invested R$150,000 in a physical space, with the aim of offering live painting and wine experiences to the end consumer, in Curitiba. Three months into the company’s inception, executives rethought the company’s business model, due to the Covid-19 pandemic, and pivoted to online experiences.
This is how Vinho Tinta’s first product was born, the Pintura & Vinho kit, in which the participant received the material at home and followed the experience of painting a picture guided by an artist online.
In 2021, the company’s business model was reformulated again, after the founders identified demand for live events from HR leaders who wanted to join the team after the period of social isolation.
“Together we understood that we had a disruptive business in our hands, which could serve both B2C and B2B. We focused on offering a team building experience, combining a sensory and decompression experience with leadership development, communication or other requests that the client brought to us. All experiences can be shaped to meet the needs of that specific team,” shares Nátaly.
Focusing on Team Building, the company offers the Vinho & Tinta experiences, named after the organization, in which participants are guided in painting a canvas while sipping a glass of wine: Mosaic, where each team is responsible for creating a screen and ultimately they form a mosaic of screens and the Wine Academy, an activity in which participants are organized into teams and challenged to create their own wine, from composing the blend to creating the label.
Positioned for B2B, the first client to undertake a Team Building experience was Grupo Boticário, which has already built activities with more than 80 people, including an activity with 300 people at the same time. Since its founding, Vinho Tinta has served market giants, such as Google, Nubank, Grupo Boticário, Globo and BMW, managing experiences in Portuguese, English and Spanish in person throughout Brazil and online for the world.
Founded in 2019 by the couple Marcos dos Santos and Nátaly Sicuro, the company has already served 320 organizations, impacting approximately 22 thousand people in 26 countries.
inspires transformation in the world of work, in business, in society. Compasso, a content and connection agency, is born.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
