A great sales opportunity is approaching with the date; Find out when Black Friday starts and what it takes to sell a lot!
Summary
Black Friday 2024 starts on November 29th!
The arrival of the end of the year is surrounded by a lot of anxiety for business owners and entrepreneurs in the retail sector, both for the arrival of Christmas, but also for Black Friday.
The date has become increasingly popular in the Brazilian market, so find out When does Black Friday start? and check out 10 tips for selling big and profiting from your appointment!
When does Black Friday 2024 start?
Considering the calendar, Black Friday 2024 will take place on November 29ththerefore, the fifth and last Friday of November.
How many days do Black Friday offers last?
It depends on each store and also on each country where Black Friday takes place. In the United States, in addition to Friday deals, the Monday following Black Friday is very important for online sales, and is known as Cyber Monday.
This date, however, is not yet very popular in e-commerce.
In Brazil, some companies promote deals throughout the month of November, advertising these promotions as “Black November,” or book deals for the week of Black Friday, calling it “Black Week.”
There are also stores that run sporadic promotions in anticipation of Black Friday. Again, this varies depending on the strategy each store adopts.
How to prepare to sell on Black Friday?
If those who buy must prepare to take advantage of Black Friday, those who sell must also anticipate to maximize their revenues on this important date.
Discover some tips to improve your sales during Black Friday!
1 – Define the promotion period
As we have already said, it is important to clearly define the period in which the offers will be available. Determining these dates in advance is important to prepare marketing, logistics and especially inventory actions to meet requests.
Additionally, it is important to advertise the start of Black Friday on your website or store in advance so that your customers are aware and prepared.
2 – Have a secure website
If your business is strong in online sales or you intend to start selling products online, it is essential that your website is a safe environment for your buyer.
Your page must have all the necessary certifications (“https” and a lock icon next to the link, for example) for the customer to feel safe when making purchases.
3 – Think about the customer experience
If your website is already secure, check whether it is pleasant to use. No matter how good the offers are, the customer may get stressed – and abandon the purchase – if the site has a very slow loading speed, does not show images related to the advertised product or if the site interface is very cluttered, which can make it difficult for the user to search for the product or locate a specific menu.
Additionally, a good ranking on Google can bring more people to your store.
4 – Define which products will be on sale
During the Black Friday period it is important to decide how much discount will be applied and for how long or how many units of product the promotion will be valid for.
It is important to consider product acquisition costs, as well as store operating costs when evaluating promotional products, after all the seller does not want to suffer losses.
5 – Define an exchange and refund policy
The customer does not want to have problems with the purchased product and the seller does not want to have problems with the sold product. However, it is necessary to have a trained and prepared team, with well-defined processes in case a product change or refund is necessary.
It is also important to establish a good reverse logistics policy so that the customer can return the product in case of defect.
6 – Have a customer support team
Whether by phone, email or WhatsApp, it is important to respond to the customer. A well-trained relationship center is needed to handle questions about the product, at the time of purchase or related to the returns process, and can keep the customer coming back to purchase from your store.
7 – Offer different payment options
Many times the customer might be interested in your product, but they might not have the money at that time or they might not have a credit card.
You need to have different payment options such as pix, bank receipt and credit installments to avoid losing sales.
8 – Offer free shipping
In addition to the attractive prices, many customers do not want to pay shipping for a product. Consider this cost when pricing your merchandise.
There are several options on how to offer free shipping: from X reais in purchases, for example, you can encourage customers to purchase high-value products in your store.
9 – Prepare a robust broth
If your expectations for Black Friday are aimed at selling many units of a specific product, making an early purchase is an interesting tip.
In addition to allowing you to negotiate discounts with the supplier, this preparation allows you to calculate product stocks during Black Friday and avoid running out of goods, which could disappoint customers.
10 – Don’t try to deceive the customer
Currently, several applications, browser extensions, and even websites are created specifically to track product prices over time. Don’t suddenly increase the price of a product to offer a false discount to the consumer.
In addition to the customer booking your store, this information can be leaked to other potential buyers and you lose customers.
Now that you know when Black Friday starts and you know important tips to optimize your sales during the period, continue following Terra Dinheiros!
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
