The new Mondepars collection promises functionality for the summer
Summary
Sasha Meneghel has opened the first physical store of her clothing brand, Mondepars, at the JK Iguatemi shopping center, in Sao Paulo.
Sasha Meneghel opened, this Tuesday the 5th, the first physical store of her clothing brand, Mondepars. She is the creative director of the brand and said that the new summer collection should offer more functionality. The store is located in the JK Iguatemi shopping center, in the south of Sao Paulo.
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The concept of the place was designed by Frederico Fonseca, at Sasha’s request, and the inauguration was attended by Sasha’s family and friends. In addition to Xuxa, who loved her daughter very much, Luciano Szafir, Sasha’s father, João Lucas, her husband, Junno Andrade, Xuxa’s husband, and Ticiane Pinheiro were present.
“More and more proud and I drool over you, your talent, your happiness… I love you,” Xuxa said on Instagram, in the caption of the photos together with Sasha.
The new Mondepars collection is called My First Summer According to Sasha, he said Maria Chiarathe pieces tell a story and talk about Brazilian behavior, with many light colors, typical of the end of the year and summer.
“It’s an evolution, the first collection was a presentation, now it’s time to evolve. I learned more. We wanted to be inspired by sensations, stories, light, neutral colors,” the brand director told the magazine.
The aesthetic of the pieces is sober and light, and the shop is no different. Everything is very clean and designed to have a “homey, welcoming feel,” according to Sasha. The clothing materials also follow the same line: linen, white and fluid knit blouses.
The contrast with last year’s collection is clear, when Sasha presented more serious tailoring, ideal for the catwalk, at Mondepars. Now, the idea is to bring more functionality and utilitarian pieces. Ribbed jeans and tank tops in various colors are some examples.
“I like to create pieces that fit the wardrobe. Even the boldest ones are basic.”
Another new addition are home decor items, such as candles. The strategy is to expand the brand. “For us, entering a shopping center, being able to present ourselves, we have to think about everything. It’s a place that I would like to explore more, like things at home, also to understand if it’s something that our consumers are interested in” looking for. I want to do something that people want,” he commented.
Source: Terra
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