According to reports, Streaming Max will begin implementing a crackdown on password sharing in the coming months, initially with “soft messaging” about the change. The limit.
During Warner Bros. third-quarter earnings call, Discovery Chief Financial Officer Gunnar Wiedenfels announced that this process will begin soon, with further progress expected in 2025 and 2026.
Wiedenfels explained that sharing passwords was an indirect way to “raise prices,” as the company plans to charge those who share accounts or belong to different households pay more for the service.
While Max’s interest in password control has been mentioned before, the company has now started to provide more details about the start of this change.
Banning password sharing has become the trend in streaming
Wiedenfels also left open the possibility of a price increase for Max, saying that the service is “premium in nature” and that there is room for further price adjustments, although the company has been cautious so far.
Max made its last price increase in June, with ad-free plans. In the quarter, Max gained 7.2 million new subscribers, for a total of 110.5 million users globally.
During the conference call, Warner Bros. CEO David Zaslav of Discovery said the company is seeking “more consistency” in its film and gaming businesses, following the “disappointing results” of the “Joker” film.
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Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
