Marinho family streaming is the best placed national platform, but it is far from 1st place in the ranking that includes foreign companies
Most streaming platforms operating in Brazil keep key data, such as the exact number of subscribers, confidential. This obfuscation makes it difficult to provide an overview of the market.
In an interview with ‘O Globo’, the president of Globo, Paulo Marinho, commented on some information about the service offered by the group. “Globoplay has seen 38% growth in its subscriber base compared to last year,” he said.
“We have 25 million people using the platform every month, for free or for a fee.” The executive says it is the “largest Brazilian streaming platform, with 4 billion hours watched this year.”
Based on monitoring by the German company JustWatch, the newspaper ‘Meio & Mensagem’ has published the ranking of the most popular streaming services in the country. In 1st place is Netflix. Prime Video comes in second place. Disney+ is in 3rd place. In 4th place, Max Globoplay appears in 5th. In sixth place AppleTV+.
It is known that Globo invests a billion dollars in Globoplay every year without thinking about short-term profits. The company’s management knows that having strong streaming is essential to the future of the free-to-air broadcaster itself.
The interaction between TV and online is not only the future of business, it is already a condition of the moment, above all to renew the audience and attract funds from large advertisers interested in increasing digital advertising – and, consequently, reducing costs. investments in television breaks.
Source: Terra
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