While the whole of France is going through an episode of high heat, the ecologists elected to the Paris council have put forward the idea of a reduced price at the cinema for the most vulnerable people.
When the thermometer panics, air-conditioned spaces are a place for organisms to survive. Movie theaters are great at this feature, allowing you to refresh for a few hours before the movie.
Reduced rate during high fever?
That’s why elected representatives of the Paris Council’s environmental group got their wish in early July. The latter applies “Reduced price experiments in cinemas For vulnerable people during heat waves”.
The idea, in addition to making it possible to fight heat waves, is “Collectivization of the Use of Refrigerated Spaces to Prevent the Development of Individual Air Conditioning.”
In addition, this measure can give a boost to cinemas that have been hit hard by the health crisis.
Environmentalists want to install this system very quickly. However, this is not yet on the agenda and must be studied by Paris City Hall.
“It was difficult for us to transfer the text, because the assistant thought that the existing systems were enough for senior students. Of course there are discounted rates for students etc, but the idea here is to open it up to as many people as possible. big quantity.
During the heat, there are renovated rooms in the town halls, but you can’t do anything, there is no activity.”said Fatoumata Kone, president of the Paris Environmental Group, on the 20 Minutes microphone.
Theaters, the big winners of hot weather?
At least according to Europe 1Cinemas are already big winners of the heat wave, with millions more moviegoers flocking to spend some time in the cool.
“We believe attendance is higher on rainy or bad weather days.”Marc-Olivier Sebag, General Delegate of the National Federation of French Cinema, confides.
“But in reality, in hot weather, people take refuge in movie theaters known for their coolness.”he analyzes.
According to the numbers, periods of high heat promote good indoor health. “Last weekend, we did 2 and a half million. We expect the attendance to increase to three, or even three and a half million in France.”explains Eric Marty, General Manager of Comscore Movies.
A free movie for redheads?
At the same time, our United friends have already taken action to help vulnerable characters in the UK amid an unprecedented heatwave.
Thus, the Showcase Cinemas chain decided to offer “Freshness of rooms for its customers who have the most trouble with the heat: redheads.”
This unusual story went around the Internet and caused many comments. According to scientific studies, red-haired people are more sensitive to the sun and heat. That’s why Showcase is offering them a free movie theater during a heat wave.
“While the UK is enjoying some much-needed sunshine, we know how difficult it can be for some people to cope with the heat.”explained Mark Barlow, General Manager of Showcase Cinemas.
“Therefore, to deal with the heat wave, we are offering redheads free access to our cinema screens this Monday and Tuesday so they can enjoy the films on offer in our cinemas. with air conditioning and they are protected from the sun”he said.
Will this decision cross the channel and give ideas to our operators? Either way, it’s a good opportunity to see La Petite bande en famille, a refreshing summer comedy whose trailer you can watch above. (released in theaters on July 20)
Source: allocine
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
