Real estate market in high demand sales strategies

MJ Valadares, businessman and CEO of Grupo M, talks about techniques to stand out in the real estate market

The real estate market in the city of Sao Paulo continues to be booming. In October 2024, 11,397 new housing units were sold Real estate market research (PMI), created by the Economics and Statistics department of Secovi-SP together with associated developers. In the 12 months, from November 2023 to October 2024, sales totaled an impressive 99,000 units.

The Global Sales Value (PSV) also reflects this dynamism: in October alone, total turnover was R$5.9 billion, while the volume accumulated in the 12 months reached R$52.2 billion. Faced with such significant numbers, the competitiveness of the sector grows proportionally. In this scenario, the question that arises spontaneously is: how can a company stand out among so many possibilities?

For the entrepreneur MJ ValadaresCEO of M groupthe key to success lies in well-defined strategies aimed at differentiation on the market. “Sales growth is excellent, but the level of customer demand is also increasing. Today’s consumer is more informed and appreciates personalized experiences. Therefore, investing in technology and humanized service makes a difference,” he emphasizes.

Among the strategies that Valadares considers essential is the use of data to understand the customer profile and offer properties that meet their specific needs. “Today it is possible to integrate big data and artificial intelligence tools to predict trends and identify opportunities. This helps us not only follow the market, but also guide movements,” he explains.

Furthermore, MJ still remembers good traditional marketing. “Creating a narrative or concept for the business is essential. We have an example of a Group M project in Governador Valadares, the America Garden Residence. This is a region where there is a lot of population immigration to the United States, so we has created a residential of high standards to meet this expectation.”

It is this combination of public knowledge and positioning that gets the entrepreneur to what matters to the buyer: price. “Basically, the person who is investing needs to know that his contribution is actually worth the purchase. Therefore, we need to demonstrate the possibilities of the land, or property, make him feel comfortable with what awaits him. And, most importantly, give him the desire to stay at home. In the end, price is just a goal for a result”, adds the CEO of M group.

Finally, Valadares highlights the importance of building a solid and recognized brand in the market. “People gain trust. A good portfolio of projects, combined with transparent communication, is essential to win over and retain customers”, he concludes.

Website: https://grupomsa.com/

Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.