Summary
Significant growth in the exchange market for people over 50, reflecting changes in behavior and the search for international experiences.
In recent years, the travel market has seen significant growth in demand for exchange programs from people over the age of 50. This audience seeks not only to learn or improve a new language, but also to experience different cultures and expand personal horizons.
According to the Brazilian Association of Educational and Cultural Travel Organizers (Belta), the hiring of exchange travelers by people over the age of 50 has increased by about 20% per year. These data reflect a change in behavior, where international experiences are valued as opportunities for personal and intellectual growth, regardless of age.
The Brazilian Association of Travel Agencies (ABAV) reveals that the public over 50 years old represents a significant part of the educational tourism market. The survey highlights that financial stability and increased life expectancy have encouraged this group to invest in experiences outside the country, including language courses and cultural immersion.
Aware of this trend, EF Intercâmbios, a specialist in international training, offers several packages aimed at the over 50 audience. With course options in 10 languages and more than 50 destinations, the company offers engaging experiences that meet the expectations of this segment. Unlike other organizations, EF has its own schools, ensuring personalized support from the moment of hiring the exchange student until their return.
“Having new travel experiences from the age of 50 onwards has become a reality for most people in this age group in Brazil. Whether it’s discovering destinations, different cultures, experiencing new sensations or visiting family,” explains Denis Buzzi, country manager of EF Intercâmbios.
“For several reasons, such as the increase in lifespan of the population and financial security, many people end up leaving to realize their dreams in old age, and exchange is one of these experiences.”
EF Intercâmbios differentiates itself by offering programs that, in addition to language learning, include cultural and social integration activities, providing a complete experience for participants. This approach meets the expectations of an audience that seeks not only academic knowledge, but also cultural and personal enrichment, as well as greater safety and personalized support for participants, ensuring quality cultural immersion.
The increase in interest in exchanges among people over 50 is also linked to the desire for personal and professional reinvention. In a scenario where continuous training becomes essential, exchange programs offer new opportunities for learning and transformation.
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Source: Terra
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