The year 2025 promises to be a . After years of challenges, such as the pandemic and the historic strikes of screenwriters and actors, and a year still below pre-pandemic levels, the tries not only to recover its vigor, but also to a new economic and cultural context.
Big releases and an intense awards season mark the period, reinforcing cinema as a space for creativity and connection with audiences. The challenge, however, lies here and meet the expectations of an audience looking for unique and accessible experiences.
The context of cinema in 2025
The scenario to 2025 is characterized by a combination of challenges and opportunities. Although audiences are gradually returning to cinema, the industry still faces economic and cultural problems . Rising production costs and pressure to The advantageous prices force distributors and merchants to rethink their strategies.
creator of cinema and television content, underlined that “cinema is increasingly elitist, but theaters have already understood this. This year we had initiatives like Film Weekwith many promotions to encourage the public.” However, he points out that remain a significant challenge, underlining that “people want to go to the cinema but don’t have the money to pay”.
Awareness of these obstacles led to targeted actions such as promotions and special events. “Convincing people to go to the cinema is a challenge for both content creators and distributors,” says Amanda.
The future of cinema and the theatrical experience
The experience of watching a film in a remains irreplaceable, but requires adaptation to remain relevant. Amanda Brandão underlined that “the return of interest in cinema is impressive, but it is necessary to make it vital”.
Promotions like Film Week and special events demonstrate that audiences are willing to return to theaters, as long as the cost is sustainable. This movement seeks to reaffirm cinema as a essential and distinct from home entertainment.
Another factor that can strengthen cinema is the contrast with the which has adopted traditional television practices such as advertising. This movement creates an opportunity for rooms to position themselves as offering something that can’t be replicated at home.
The most anticipated films of 2025
The release list for 2025 includes both major productions from established franchises and original works that promise to surprise. Among the most anticipated films are:
Awards season expectations
THE is particularly significant. After years marked by disruption and adaptation, the industry seeks to recapture the traditional splendor of these events while reflecting new industry dynamics.
“Well, we’ll start the year with of which we have the possibility get the prize [de Melhor Atriz de Filme de Drama]we have the ability to get the prize [de Melhor filme em língua não-inglesa]. So I think it’s going to be a comeback for people who weren’t following, right? Here in Brazil, especially, people pay more attention to awards,” Amanda underlined.
“And it’s nice that this means that not only I’m Still Here, but also the other nominated films gain more importance and that people start following these productions more,” he added.
The 2025 Oscars
THE the biggest awards show in the film industry, is the highlight of the season. This year, the expectations are that the award will value both technical excellence and the ability to tell stories that resonate with contemporary audiences.
Among the Oscar favorites in different categories, the following stand out:
Amanda commented on her expectations of once again having a Brazilian film nominated for an Oscar in the Best International Film category.
“And to have Brazil as a representative… My heart says that yes, we will be nominated for best international film. So it’s very exciting to see our art, our culture, being recognized outside of here. Because we know the quality of the things we produce. And we want the world to know it too, right? And let the world see it too,” said Amanda Brandão.
“I haven’t lived I was very young at the time,” commented Amanda, recalling the last Brazilian film that received the award for best international film, which also had Walter Salles as director and Fernanda Montenegro, Fernanda Torres’ mother, as protagonist. “So it will be my chance to see Brazil in the spotlight. I’m really excited,” he added.
Other important recognitions
While the Oscars take center stage, other awards, such as the and the they also play a crucial role in shaping the cinematic landscape of 2025. These awards provide a space for smaller, independent works to shine, bringing diversity to discussions about cinema.
Featured Brazilian film
THE is one of the main Brazilian productions of 2024, directed by and based on the book of the same name by Marcelo Rubens Paiva. The work tells the story of Eunice Paiva (played by Fernanda Torres), who faces the disappearance of her husband, Deputy Rubens Paiva (played by Selton Mello), during the military dictatorship in Brazil. The film explores themes such as justice, memory and resistance, standing out for its intimate and emotional approach.
I’m still here debuted in in November 2024, after having been presented in prestigious international festivals, such as where it received critical acclaim. The performance of was widely praised, being considered one of the best of her career, while Fernanda Montenegro makes a special appearance.
The film has reached the finish line strengthening its relevance on the national scene. The production has been pre-selected to represent Brazil in the category at the 2025 Oscars, raising expectations for awards season. Fernanda Torres is also expected to be nominated in the Best Actress category.
Critics highlight the sensitivity of Walter Salles’ direction and the film’s ability to address historical issues with contemporary relevance.
Prospects to 2025 for cinema
THE brings the hope of a . With major releases, a robust awards season and audiences beginning to rediscover the pleasure of going to the movies, the industry has an opportunity to reassert its relevance.
The challenge, however, is to achieve this goal and in dialogue with the cultural and economic transformations of the contemporary public. If successful, 2025 could mark the beginning of a new era for cinema.
The post Industry and Awards: The Future of Cinema in 2025 appeared first on Olhar Digital.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
