The documentary on “Big Brother Brazil” omits the season that inaugurated collective strategies and highlighted sisterhood
The sound of silence
The absence of BBB 23 in “BBB: O Documentário – Mais que uma Espiada”, broadcast this week on Globo, has raised questions about the broadcaster’s motives in omitting one of the most controversial, yet most influential editions in the program’s history. The 23rd season, marked by expulsions, but also by innovative strategies and an unprecedented union of fans, left a legacy that directly influenced subsequent editions.
Strategic omission
The goal of “BBB: The Documentary” was to chronicle the trajectory of the reality show over its years of existence, revisiting important moments and highlighting champions and great stories. However, BBB 23’s absence surprised fans. The season that established Amanda Meirelles as champion was the stage for important social discussions and presented a new way of playing in groups on the reality show.
Throughout the program, the constructed narrative often positioned the “Desérticas” – a group made up of Amanda, Larissa Santos, Bruna Griphao and Aline Wirley – as antagonists. The champion was the target of critical videos, while rivals received more favorable treatment in daily editions. Only when the public’s commitment made the Desérticas’ result indisputable did the broadcaster broadcast an expository video praising the finalists, which many interpreted as a “late repair”.
The narrative changed
Desértica were often portrayed negatively in recaps of the show. In contrast, Domitila Barros, Cezar Black, Sarah Aline and other members of Quarto Fundo do Mar received a more sympathetic treatment, in line with the discourse that the production wanted to reinforce.
After casting with 50% black members, the team composed of Boninho and Rodrigo Dourado prepared a story about racial reparation – even if a black member, “on the other side”, suffered “positive” racism in because of the option – and didn’t know what What to do when the story becomes feminism and sisterhood. The narrative about sisterhood – so present in the edition – was diluted or suppressed, while the racial division within the house was amplified.
Controversy erupted when the production’s apparent frontrunner, Domitila Barros, who addressed issues related to racism and social inequality, was shielded from criticism that could have undermined her image, particularly accusations of machismo against her, after Larissa Santos returned to the program after seeing what Miss Germany had said about her. Zero brotherhood.
The Larissa Santos Effect
The participant who returned to the repechage, after the expulsion of two members, played a fundamental role in uniting the fans towards a common goal: bringing all her allies together at the top. Before her return, the allies were certain of elimination, a total of three against double the number of rivals from the Fundo do Mar group. Larissa has created a strategy that defies the old saying “in BBB you play alone”. The traditional dynamic was changed by the idea of cooperation and sisterhood, with a collective planning that infected fans even outside of confinement, resulting in the presence of the four friends in the Top 4, something rare until then in the history of reality TV. .
Cultural impact
The repercussions were so great that they influenced subsequent editions. In BBB 24, group alliances once again took center stage, once again bringing four allies to the finals. In “A Fazenda 15” and “16”, participants replicated Larissa’s formula, showing how her strategy overcame the barrier of the Globo program.
Furthermore, the program had a strong cultural impact. The Desérticas’ approach brought to light discussions about sisterhood, community and strategies for overcoming internal rivalries. However, the broadcaster did not highlight this, preferring to maintain a discourse more in line with the programme’s initial agenda, such as the fight against racism, which has generated criticism that BBB 23 has been “modified” to reduce the role of women in the female context. union.
Voting rules changed
The outcome of BBB 23 caused obvious discomfort for Globo, which implemented significant changes to the voting rules for BBB 25. One of the main changes was the creation of a system that sought to weaken the action of the so-called “task forces ” of the fans. , making victories based on the strength of organized groups difficult.
This measure was interpreted by many as a direct response to the victory of Amanda Meirelles and the rise of Desérticas, who managed to evade the producers’ attempts at villainy and gained massive popular support, frustrating the expectations of the program’s editorial narrative .
Dispute over narratives and lack of recognition
With the documentary the producers declared themselves bad losers. Instead of examining the major changes brought by 23rd Edition, the option was to leave the season alone to fuel theories that BBB 23 was a “narrative failure.” But if there was a narrative failure it was only because of the producers, who found their preferences contradicted by the public. However, fans of the winning group constructed an unprecedented narrative of the program, as well as denouncing an attempt to control the broadcaster far beyond what was acceptable.
Globo’s effort to “forget” the season in the documentary has raised debates about the broadcaster’s transparency and impartiality, from editorial abuse on BBB 23 to its attempt to control the program’s history.
Beyond the official narrative, the impact of BBB 23 remains visible on social media and in the strategies of other realities, confirming that its importance goes far beyond what the edition of the program tried to show.
Source: Terra

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