The president of San Paolo responds to Leila Pereira’s criticism: “The World Cup resonates”

Júlio Casares defended the Tricolor’s trip to the United States and highlighted the pre-season experiences

Hours after Leila Pereira criticized Brazilian clubs playing pre-season in the United States, Júlio Casares spoke out. The Sao Paulo president denied the Palmeiras president’s statements and also mocked his rival for winning his third World Cup.

Casares highlighted the advantages that the pre-season brings to the Tricolore. Furthermore, the president also underlined the importance of the three world titles in the identification of the club outside Brazil and in the globalization of the brand.

“For us from an economic, marketing and professional point of view, in terms of sporting performance, it was very positive. Of course, São Paulo, as well as Flamengo, who have already been world champions, São Paulo three times, provoke a great repercussion and these invitations will be reiterated. São Paulo is a globalized club due to its history, as are Flamengo, Atlético-MG and Cruzeiro, but above all São Paulo due to its three world titles a great one scientific, economically and commercially valid club pre-season return And above all, when San Paolo arrives anywhere in the world, the three world titles have a great impact on all public opinion”, he underlined in an audio sent to Globo Esporte .

Furthermore, the president recalled that the club is in the United States by invitation. Casares also focused on the structure used in training and also on the actions that the players have already carried out in Florida.

“São Paulo is in the United States by invitation, as are Cruzeiro, Flamengo and Atlético-MG. For us it is a source of great honour, it was very positive from an economic point of view to activate the sponsors’ brand, the structure is spectacular, in firstly- classy natural lawns, the world resembling Morumbis, the hotel structure, transportation, logistics, brand activation, yesterday we were in NBA and we will do it in other entities, it was very positive and the content worked too”, he reiterated.

Leila Pereira’s reviews

At the launch event of Palmeiras’ new main sponsor, Leila Pereira said that directors will go to Disney on these trips.

“This business of doing the pre-season abroad means that the managers go to Disney. There is no advantage for the athlete, no financial advantage for the club. Absolutely nothing,” he stressed.

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Source: Terra

Rose

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