After ending the relationship with Esportes da Sorte, Tricolor closes with Viva Sorte Bet
Bahia announced, on Thursday evening (23), that it has signed the largest master sponsor contract in the club’s history with Viva Sorte Bet, although the values were not disclosed. The bond will initially be valid for two years.
The partnership with the capitalization bond company, which has an online sports betting platform, also extends the master sponsorship to the Bahia women’s team, which is unprecedented and one of the most highlighted aspects of this contract. After all, historically, women’s football has faced obstacles related to a lack of visibility and investment.
Last week, the club had announced the amicable termination of the contract with Esportes da Sorte, then main sponsor since January 2023. Until then, the total value of R $ 57 million for three years was the largest in the history of the Tricolor. The closure considered consensual has, therefore, opened up space for new market opportunities, such as the unprecedented partnership with Viva Sorte Bet.
In this way the new brand will be printed on the front of Bahia’s training and playing uniforms. Furthermore, the brand will be displayed on LED panels in the stadium, backdrops, signage at the CT Evaristo de Macedo, as well as promotional marketing actions in collaboration with the club.
See excerpts from Bahia’s official press release
” The Esporte Clube Bahia SAF celebrates two historic agreements with the companies Viva Sorte Bet and Viva Sorte, which become part of the Squadron’s sponsor team.
The contract with Viva Sorte Bet, as the main sponsor, is the largest ever signed in the club’s history, while Viva Sorte, a fully capitalized bond company, takes ownership of the shoulder blades on the uniforms of the men’s, women’s and youth teams. Both partnerships, in fact, last two years and symbolize a new chapter of growth and innovation.
The partnership with Viva Sorte Bet, an online sports betting platform, provides, for the first time, the master sponsorship of the Bahia women’s team, highlighting the Club’s commitment to promoting the category.
With these partnerships, Bahia reaffirms its position as one of the most relevant sports brands in Brazil, highlighting its ability to attract large investments and be a powerful platform for brands that want to connect with a diverse and engaged audience.
The historic contract with Viva Sorte Bet and the inclusion of Viva Sorte in the sponsor portfolio represent a strategic and promising milestone, strengthening the link between sports and entertainment in different segments.”
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Source: Terra
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