Summary
Oscar film campaigns marked with aggressive and controversial strategies. The polarization around the film “Emilia Perez” generates heated debates.
The campaigns for the films appointed to the Oscar have been marked with aggressive and sometimes controversial strategies. At the end of the twentieth century, Harvey Weinstein, Co -Fondor of Miramax, revolutionized the marketing of the prize with small Orthodox tactics that included pressure on voters, the intensive promotion of the media and the exclusive members of the Academy.
His approach, often considered memorable manipulative and guaranteed movie victories such as “Shakespeare in Love” (1998) and “The English Patient” (1996). However, his inheritance was stained by accusations of sexual harassment that emerged in 2017, revealing a dark side behind their successes.
In 2025, the polarization around the film “Emilia Perez” generated heated debates between fans and detractors. The work, which addresses sensitive topics such as gender and social justice identity, has obtained nominations in important categories, but also attracted criticism from more conservative sectors.
On social networks, the supporters of cinema have fervor their artistic and political relevance, while opponents accuse the gym of giving priority to ideological agendas on the quality of the film. This division led to virtual quarrels and even physical clashes in public events, reflecting the cultural tension of the moment.
In Brazil, this is even more pronounced. It seems that because of the presence of “I am still here” and its three nominations this year, the Brazilians are realizing that the Oscar has never concerned who is better, but who is more convenient at that moment for the industry of Hollywood.
The battle for the 2025 Oscar does not only concern art, but also the identity, values and the future of cinema.
Rodrigo James is a journalist, content creator and publishes a weekly newsletter Slob
With news, criticisms and thoughts on pop culture and entertainment.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
