The coward 2024 census reveals the growth of the sector in Brazil

The expansion of coworking in Brazil reflects the growing demand for flexible spaces, led by hybrid work and digitization

The coworking market in Brazil has recorded an expansion of about 20% in the last year, from 2,443 to 2,986 active spaces. Most of these spaces (58.5%) is found in capital, strengthening the relevance of large cities such as the poles of innovation and business.

The data come from the census of the 2024 coworking, created by Woba, which has a detailed analysis of the flexible offices in Brazil, highlighting the significant growth of these spaces and the new dynamics that guide the market.

Accelerated growth and new challenges

Among the States, Saint Paul (1,121), Minas Gerais (307) and Rio de Janeiro (251) and Santa Catarina (192) lead the ranking in number of units. The survey shows a significant increase in the supply of coworking, as well as changes in the profile of users and the preferences of the companies that adopt this work model.

Although the sector has solid growth, the study indicates operational and financial challenges for maintaining spaces. The search for environmental certifications and infrastructure improvements is also among the priorities of coworking managers for the next few years.

With the progress of digital transformation and the dissemination of hybrid work, the projection for the next few years is continuous expansion, with the coworking model that consolidates itself as a strategic alternative for companies that seek flexibility and reduction of operating costs.

Positioning, evolution and experience of users

The study also reveals that 91% of Brazilian coworking are positioned as multidisciplinary, receiving professionals from different segments, a trend that has been guided by an increase in remote work and by the need for flexible spaces by medium and large companies.

Research indicates a strong evolution in the services offered by Coworks. In addition to the traditional shared workstations, there is an increase in the offer of private offices, meeting rooms and spaces for corporate events.

This diversification reflects an adaptation to the new needs of the market, in which companies seek flexible solutions without the need for important investments in their infrastructure.

Another point highlighted in the census is the attention on customer experience. The survey reveals that over 95% of the spaces have meeting rooms, while 67% already offer specific areas for events. In addition, the offer of services such as dedicated internet, shared cup and premium services grows every year.

Alexandre Gonçalves is a journalist, founder of agentinforms – digital content and products eAgentgpt newsletter (Insights and its chatgpt user experience) and Agentv3 (monitor and cared for news about the implementation of 3.0 TV in Brazil)

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Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.