The Italian-Descendants try to revive the traditions of the ancestors
The expenses with radical tourism represented 15% of the total expenditure of foreign tourists in Italy in 2022. The sector, equivalent to 8 billion euros per year (R $ 47.7 billion), plus 64 billion euros (382 billion dollars) in related activities, which can also generate about 90,000 new job opportunities, is an alternative to mass tourism by bringing visitors to small towns where their ancestors were born.
The data come from Confommio and the Promotion of Promotion of Radical Tourism of the Ministry of Foreign Affairs and International Cooperation, Itoroa.
According to Research conducted by Swg for Confommercio-Roome, The Profile of Root Tourists Covers People Bethaeen 40 and 60 Years, From Places Where Italian Immigration was Massive, Such As Brazil, Argentina, The United States and Australia, and May Also includes Countries Who WHO they received immigrants from Italy to a smaller number. In addition, these descendants usually remain in 12 and 15 days in the Italian territory, with a budget for expenses between 3 and 5 thousand euros (R $ 17.9 and 29.8 thousand).
For Giovanni Maria de Vita, Project Manager of the General Directorate of Italians abroad of the Ministry of Foreign Affairs, Radical Tourism “is a response to mass tourism: those who are interested in living a different experience in our villages, in Experimentation of traditions and in the experimentation of traditions and habits of the places to listen to so much through family memories.
According to life, since the Itali.com platform was launched in 2024, the over 1 million Netizen have had access to the site, which received over 4,500 trips or genealogical surveys.
“Unlike the traditional tourist, the root is not attracted to the best known destinations, but by the places related to their family history”, explains the president of Confurismo Tuscan Conficommerio, Daniele Barbetti. According to him, “this means, also for Tuscany, that betting on this type of traveler is equivalent to evaluating small cities, traditions and territories, creating a bridge between the past and the future, among those who have broken and who now come back” .
About 80 million people abroad have Italian origin, of which 30 million in Brazil. .
Source: Terra
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