Summary
The carnival in Brazil attracts millions of celebrations, which require the preparation of tourist teams to satisfy this growing demand.
Carnival is one of the most emblematic holidays in Brazil, attracting millions of national and international festivals. Last year, the country received about 230,000 foreign tourists during the carnival period, representing a 4.5% increase compared to the previous year, according to Embratur data.
By 2025, the expectation is for an even greater growth, which requires that travel agencies and tourist companies are ready to satisfy this question efficiently. To deal with this challenge, the training of sales, service, logistics and hospitality is essential.
According to Cleib Filho, CEO of 100 shipping limitsA well -trained team is the first step in converting the high volume of tourists into satisfied customers. “It is necessary to prepare employees to face the peculiarities of each period of the year, in particular the high season, guaranteeing an excellence service,” he explains.
Practical and dynamic training
The preparation of tourist teams requires more than theoretical knowledge. It is essential that the training reflects real situations that employees will have to face. “Services simulations, interactive seminars and group dynamics are excellent tools. Practical activities allow to develop essential skills, such as empathy in conflicting conflicts and agility in the service, “suggests Cleib.
In the case of Carnival, the expert also recommends that the training faces cultural aspects, that by familiarizing the team with local traditions, music and customs, for example. “Understanding the local context of the party allows teams to offer a more authentic and enriching service to travelers,” he says.
Personalization and excellence in service
For Cleib, this period represents a unique opportunity to exploit sales. For this, it is necessary that the sales team is also well prepared and aligned with the company’s strategies. “Offer personalized packages, understanding the specific needs of each type of customer and being proactive in communication are differentials that can increase sales during the carnival,” he says.
It also underlines the importance of training focused on sales and negotiation techniques. “It is important to form the team to identify opportunities and close business effectively. In addition to practical simulations, study cases are methods that help sellers improve their skills “, CEO recommends.
Another critical component in the tourism sector is the logistics operation, especially during major events such as Carnival. A well -trained team is also able to manage unexpected resources, times and events with greater assertiveness and trust. “Investing in logistical planning, in the management of crises and in the use of the tool ensures that all parts of the traveler’s experience occur without setbacks, from transport to scheduled activities,” says Cleib.
How to delight the Carnival tourist
For the satisfaction and loyalty of customers, the quality of the service is decisive. However, when the volume of tourists is high, since during the carnival, maintaining excellence can be demanding. In this way, the teams must be prepared to face pressure and maintain cordiality.
“The training that develops the communication and time management skills is essential, regardless of the period of the year. Encourage the team to actively listen to customers and solve problems that agile contributes to them a positive experience and traveling again with us “, concludes Cleib.
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Source: Terra

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