The concept of “”It has changed a lot over the years. For the elderly, this meant turning on the TV and seeing a free program, from. This continued in my generation (the millennic), which also had access to paid content, from pay TV, when the family had more economic power.
The largest transformation occurred in the following generations. Open TV has lost strength e has lost some meaning with the (free of charge) and the (cheaper). If you talk to a child these days: “We watch TV”, you can get your phone or project a video from the screen on the big screen. It is automatic.
This scenario has been confirmed now in Annual letter from on bets for 2025. Not only in relation to children, but in almost all age groups. The following data only speak . There is, however, a on the consumption of content. The information comes from Point.
And the video platform is the great protagonist of this new phase.
YouTube on the big screen
Success in Brazil
There are no specific data on our country. It is undeniable, however, that YouTube has also become a power of entertainment here.
THE For example, the audience of some traditional broadcasters easily overcomes. This week, the YouTube channel transmits to the classic between Corinzi and Santos, for the Paulist championship, and had a peak of over 4.8 million simultaneous spectators.
It is difficult to draw a comparison with traditional TV, which measures the public for points (and each point is equivalent to about 70,000 families). Now you cannot ignore this significant number of 4.8 million.
And the interesting thing about YouTube is that, in addition to football, the viewer has access to content on almost everything. While traditional TV is based on fixed grids, YouTube puts podcast side by side, live broadcasts and even short mood videos.
In addition to the growth of the public, this combination led the platform to improve the performance of the paid versions. Added, YouTube Premium (no advertising) and YouTube music have already exceeded 100 million subscribers in the world.
The Post United States: See how YouTube dominated the televisions there for the first time in digital look.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
