Value will be applied in the next four years to strengthen local production
THE Netflix announced an investment of $ 1 billion in the audiovisual sector of Mexico in the next four years. The information was revealed by the Co-CEO of the platform, Ted Sarandosduring a press conference alongside the president of Mexico, Claudia Sheinbaum.
The initiative aims to strengthen local audiovisual production, create new opportunities for industry professionals and consolidate Netflix’s presence as one of the main drivers of entertainment in the country.
“It’s great to be back in Mexico City. Every time I’ve come here, I am impressed by the mix between the old and the new – between history and modern culture,” said Sarandos.
This explains why there has always been so much creativity in Mexico – from art and gastronomy to literature, architecture and, of course, the narrative.
Netflix’s relationship with Mexico
Since its debut in the country in 2011a Netflix It has become a key piece for the Mexican industry, producing series and films that have achieved great popularity nationally and internationally.
The first original production of the platform outside the United States was “Club de Cuervos”series that, according to Sarandos, marked a new moment for global streaming:
We created [‘Club de Cuervos’] In Mexico to Mexico – and this has paved the way for our programming strategy, which is focused on local production.
Other Netflix successes in the country include “Pomegranate”winner of Oscarand “Pinocchio”, by Guillermo Del Torowhich had part of its production in the Chickestin Guadalajara. In addition, the company has already produced hundreds of other Mexican works, such as “La Casa de Las Flores”, “Where the Track Ends”and future releases “Love Sick” and “The Dead Girls”.
Investment in infrastructure and talents
As part of the investment, the Netflix will destroy US $ 2 million to the Churubusco studiosone of the most emblematic places of Mexican film production.
In addition, the company will continue to invest in Training programs for industry professionals. According to Sarandos, Netflix will maintain partnerships with the government and industry to expand initiatives aimed at developing new talents in the country.
Along with our government and industry partners, we will continue to fund programs that help various and creative talents enter the entertainment sector.
By 2023, Netflix had already announced a $ 1 million fund to support the development of new Mexican filmmakers and writers.
Economic impact of investment
According to a study conducted in partnership with the Inter -American Development Bank, Mexican audiovisual industry contributes US $ 3 billion a year to the country’s economy. In addition, each dollar invested generates an additional impact of US $ 1.6, benefiting sectors such as construction of scenarios, tourism and services.
Sarandos also reinforced Netflix’s view of Mexico’s potential in the entertainment sector:
President Sheinbaum, on Netflix, we share his view of a vibrant and prosperous Mexico, full of growth and opportunities. We want to be part of this reality.
He also highlighted the presence of Netflix in various parts of the country:
“Our journey in Mexico has already taken us from north to south – from the beaches of the sunset of Baixa California to the sunny sands of the Caribbean. We have already produced in more than 50 locations in 25 states. With this new commitment, we hope to further deepen this partnership. “
Source: Rollingstone
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
