The Senna and Flout Entertainment brand launch an immersive and innovative experience in the game in honor of the pilot
Summary
The Senna brand, in collaboration with Floruit Entertainment, launches an exclusive map on Minecraft which revives three surprising moments of Ayrton Senna’s career, offering an interactive and educational experience for players of all ages.
The Senna brand expands its boundaries to connect the legacy of Ayrton Senna to a new generation of fans. In collaboration with Floruit Entertainment, a Brazilian group from the Minecraft universe, a project was launched totally unprecedented globally: an exclusive map in Minecraft which reimmagins three of the most surprising moments of the Senna career. With the initiative, the pilot becomes the first name of the world car runs to have a space dedicated to the game.
The map was developed with over 200 detailed models, including iconic cars piloted by Ayrton Senna. The experience brings players to an interactive and educational journey, available in Portuguese and English. Guided by an engaging narrative and an unprecedented soundtrack inspired by Brazil, the players will be able to revive Ayrton’s trajectory, exploring decisive moments of their career on the tracks.
“This Minecraft project allows us to share the history of Ayrton in an innovative and accessible way for all ages,” says Bianca Senna, Senna Brands CEO and the pilot’s grandson. “Minecraft is the largest game platform in the world, and being present in it is essential to strengthen our connection with young public. We are pioneers in this initiative and it is an honor to celebrate 30 years of their legacy with an experience that inspires young people to feel the thrill of overcoming and the determination it represented.
A unique experience: recreate iconic moments
On the map, the players will have the opportunity to explore and experience three emblematic races of Senna’s career:
• Go -Kart – 1980: Relive the beginning of Ayrton’s career in the Kart, where he won the South American titles and almost reached the world title. In a dynamic scenario, the players face challenges that test their driving skills from the beginning, exploring the competitive environment and adrenaline that have marked the beginning of the Senna trajectory.
• Monaco – 1988: The legendary return from Ayrton to the Monaco GP, where he won the position of the 1.4 second pole on Alain Prost. The players will feel the intensity and accuracy of the piloting of an almost perfect tour, absorbing the mystical experience that Senna described as a total fusion between him and the car.
• Interlagos – 1991: In the iconic vitória in his home, Ayrton has passed the physical and mechanical limits to win only with the sixth march in the final laps. At this stage, the players will have to face similar challenges, feeling the pressure and the thrill of competing in the legendary Brazilian circuit.
The project also stands out for its innovation in the piloting system, which brings gears and functional animations within the piloting cabin, providing an even more realistic experience. The players will be able to experiment with strategic stops with the Pitstop system in the Circuiti di Monaco and Interlagos, as well as exploring a virtual museum with exhibitions of historic pieces by Ayrton Senna.
Available for 310 Minecoins (about R $ 9.86) at Minecraft Marketplace, the map can be played on various platforms, including PC, Xbox Series X/S, PlayStation 5, Nintendo Switch, iOS and Android.
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Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
