Zara fights and wins the judicial battle for the brand

An Italian court has pronounced in favor of the Inditex group brand, forcing a well -known and ancient Italian mass brand to change the name of its products

ZaraMember of the Inditex group, he arrived victorious in a long legal dispute in Italy against the “Pasta Zara” pasta brand. The Italian Court of Cassation has established that the removal of the word “folder” from the name could generate confusion with the Zara brand, belonging to Inditex. With the decision, the Italian manufacturer was forced to change the name of its products, strengthening the protection of brands recognized in Europe, according to the article released on the portal HuffPost.

This is one of the challenges addressed daily in the corporate scenario, in which large companies try to safeguard their brands, while smaller companies try to settle on the market. In some cases, the choice of the commercial name is not connected to the intentional copy, but to personal factors, such as a surname or a significant concept for the entrepreneur. However, the lack of previous research can cause disputes, transforming a business dream into a legal obstacle.

The absence of a formal brand record is one of the main factors that exhibit entrepreneurs at this risk. Although registration is optional in Brazil, the Brazilian association of intellectual property (ABPI) claims that this step should be a priority at the beginning of any company. Large companies have legal departments specialized in the protection of their brands and patents, a culture that, according to experts, should be more widespread in the country.

In Brazil, the Mark-See, São Paulo Company Specialized in brands and patents registers, it observes a low spontaneous question for the service. “About 95% of the company’s calls derive from the active research of consultants, while only 5% of customers try directly to record their brands and patents,” he says Junior MurakamiExecutive of the company of San Paolo. The data indicate that most of the activities do not yet give priority to the protection of their brands, which can involve future legal disputes.

Website: http://www.mercasegurasp.com.br

Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.