According to ABF data, the food service segment was the fastest third -party third in 2024, recording an increase of 16.1%
Summary
The food franchise sector in Brazil grew by 16.1% in 2024, led by new consumer habits, return to work to face and food for indulgence. Networks such as fresh water, the culture of coffee, the divine Fogão and Mr. Cheney are distinguished, with $ 70 thousand investments.
Even in the face of economic challenges, the food franchise sector follows full expansion, strengthening its relevance in the national scene. According to ABF data (Brasilian Franchising Association), the food segment – FoodService was the fastest growing third in 2024, with an increase of 16.1% compared to the previous year.
Leader in entrances and number of Brazilian franchise operations, the sector consolidates year after year, led by new consumer habits, more dynamic business models and adaptability of franchise networks. In total, the franchising gained $ 273.08 billion in 2024, nominal growth of 13.5%, exceeding the initial projections.
Among the main drivers of this growth there is the gradual return to face to face, a trend that should intensify. Together with the increase in salary and formal employment, this movement encourages the consumption of the external home, strengthens delivery and guides the consumption of products with a higher added value. Another relevant factor is the increase in demand for indulgence foods, such as candies, ice cream and acai, favored by high temperatures in various regions. The networks specialized in these niches have distinguished themselves and gained the market.
For those who try to invest in the sector, there are options for different profiles and pockets, with lean and larger models. See some:
Fresh water flavors from Brazil
With 80 units in six states, freshwater restaurants offer Brazilian cuisine in generous portions. In addition to drinks and cachaça, the highlight is the hidden prize, with versions of sunshine, prawns, chicken, cod, palm and broccoli. The network has reduced shapes such as Água Fresse Express (for lunch and Happy Hour) and the delivery of fresh water (focus on deliveries and take away). The investment starts from R $ 460 thousand, according to the model.
Coffee culture
With over 20 years on the market and 50 units, Café Cultura is a reference in special coffees. The menu includes more than 18 coffee options, drinks such as cold beer, Matcha, Frappé, fruit juices, as well as fast dishes, drinks and desserts. The shops also work as cafés with products and accessories for the preparation of the house. The initial investment is $ 450 thousand.
Divine stove
Since 1984 on the market, the divine stove has been synonymous with food from the Brazilian farm and flavor. With over 220 points, including dark restaurants and kitchens, the chain is present in all regions of the country. Revenues are exclusive, developed to satisfy national taste. To become a franchise, the investment starts at $ 1 million.
Mr. Cheney
A reference in the American desserts, Mr. Cheney brought the famous American biscuit to Brazil. Founded in 2005, the network has more than 80 units in 14 states. The differential is in the fresh concept in the oven, with roasted biscuits every 20 minutes. In addition to them, the brand offers pancakes, cheesecakes, cinnamon rolls, various drinks and ice cream desserts. The investment varies: starting from $ 70 thousand (dark cuisine) and $ 270 thousand (kiosk/shop), with an estimated performance in 14 months.
Source: Terra
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