Shorter and more exciting stories: Globo wants to conquer the audience who fell in love with the Asian series and soap opera Turche
In a bold movement inspired by the global success of Doramas AND K-dramasA Globe will launch a new format of short soap operawith about 60 chapters and lasting up to half an hour per episode. With streamlined production and plots focused on a few charactersThe initiative marks an attempt to modernize the playground of the broadcaster, aiming for both The streaming audience as for open TV.
The project, nicknamed internally by “Braziliana Doramas”, will have its debut with a romantic story written by Walcyr Carrascoveteran author of the house. The idea is to conquer both the TV audience and streaming.
Where and when will these short soap opera pass?
The debut is scheduled for the 17h30 range, the time that has already been occupied by “Training” (1995-2020) and today hosts the “It is worth reviewing”. The proposal is that the soap Opera Corte precede the soap work of the six, creating a “corridor of the plot” to heat the public in the late afternoon.
The stories will be displayed first in Globe And then in Globo TV. The idea is to enjoy the best of both worlds: the agile streaming consumption and the tradition of open TV.
Will Globo end the long soap opera?
Despite the new bet, the Globe It does not intend to abandon traditional soap opera. Second Amauri SoaresExecutive director of Globo Studios, the 170 capitals flyers remain stopped in the sixth, seven and nine times night.
“On open television, we see no indication, no proof that the traditional format of …
Related materials
Source: Terra

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.