While we inform here to Last week, YouTube prepares a series of changes to the platform, most of which in the specific app for television. The announcement was made on the 23rd, on the occasion of the 20th anniversary of the company.
The general idea is to make the experience more similar to that of rivals in streaming. Don’t be surprised, so if you never open your YouTube and you come across the opening screen very similar to Netflix.
In addition to the reformulation of the interface, the change also aims at an experience closer to streaming, but without leaving the characteristic community that the platform still transports.
Now you will be able to subscribe to the channels, enjoy videos, comment and jump to specific extracts directly on the screen, I work that once more hidden.
Another novelty is that YouTube TV subscribers will also be able to customize what they watch using the multiview function, which allows you to see up to four broadcasts simultaneously. Initially limited to sport, Multiview will support some non -sport channels. And will allow customization with multiple channels in the coming months.
Keeping an eye on the competition
As we said, the adjustment aims at other streaming platforms and also meets the requests of content creators. And the specific attention on the TV application has an explanation: they are the media with greater growth.
The phenomenon began in the United States, but already spread to other countries. For the first time in history, Americans are watching YouTube more on TV than on cell phones.
According to the CEO of the platform, Neal Mohan, the spectators watch an average of over 1 billion hours of YouTube content on their televisions – this is daily! Over the past two years, YouTube has been the most accessible streaming service in the United States, also overcoming the giant Netflix.
Brazil follows a similar path. Data issued by Uol They show that about 75 million adults prefer to watch the platform on TV. YouTube already has 57% of visualization times for streaming services, according to Kantar Survey.
And this reaches several age groups. Usually people think that those who consume YouTube videos are the youngest. But I have the example in my family: my father, who is more than 65 years old, is a frequent spectator of the platform on his home.
Some Youtube numbers
In yours Post in celebration of 20 yearsYouTube has released some interesting numbers on the platform.
The information comes from Point.
The post -Netflix effect: YouTube will be different on your TV has appeared for the first time in digital look.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
