The projection data come from Lumine, from a survey conducted with the companies managed by the company, compared to 2024
According to the national confederation of shopkeepers (Cndl), SPC Brazil and offered, Mother’s Day this year should move over 37 billion dollars. At the top of the list of the most sought after gifts there are: perfumes, with 47%of the preference of consumers, followed by clothes, shoes and accessories (41%), cosmetics (26%) and chocolates (23%).
Lumine, administrator of the shopping center throughout Brazil, is optimistic for Mother’s Day, the second most important date of retail, only behind Christmas. The developments of the network indicate growth projections both in sales and in the flow of people.
“According to a survey we conducted with the superintendents and mangers of the shopping malls we mange, 75% of the estimate incassioned Bethaeen 5% and 10% in the flow of visitors, While 25% are More Optimistic and Project Expansion Between 10% and 15% Compared to the same period Year. Lumino.
The combination of attractive promotions, special events and new experiences reflects the company’s strategy to strengthen the presence of their shopping centers as complete destinations for Mother’s Day. Growth expectations indicate a moment of positive recovery in the sector. “Mother’s Day is very strong, the consumer does not stop buying a gift, even if it is symbolic or goes to the shopping center to eat in a restaurant, enjoy the activities, etc. this is a date that never goes empty and guides the retail sale”, says Sallum, partner of Lumino.
With shopping centers operating in harmony between entertainment, gastronomy and thematic offers, the date also represents an opportunity to strengthen the relationship with consumers and shopkeepers, promoting more than one shopping point, but a place of experience and coexistence.
Campaigns and special experiences
Each company managed by Lumine is betting on its initiatives to attract the public and transform Mother’s Day into a complete experience, which goes beyond traditional purchases.
Laura Antonacci, superintendent of Rio Grande Square, shopping in Rio Grande Do sul, highlights the importance of the actions that appreciate the true meaning of the date: “The mothers’ campaign will praise the value of motherhood, observing that the feeling of mother comes from the heart. Athletes.
In Camaçari, the shopping of Boulevard Camaçari takes the date to celebrate an important milestone. “This special year, when we celebrate the ten years of the company, our goal is even more focused on the supply of unique experiences to our customers. It is with great enthusiasm that we have launched, during the mothers’ campaign and boyfriends, the Boulevard Club, our new relationship program,” says Verena Maia, superintendent.
Verena details promotional mechanics: “We want our customers to feel appreciated and, therefore, by registering their shopping invoices in the shops of the shopping center through the app, they will automatically participate in the club and will compete for prizes. For each $ 200 in purchases, the customer gets a lucky number to compete for seven $ 5,000 policemen, who can be used in CVC.”
The “purchase and win” actions are highlighted
The “Buy and Win” strategy was a strong trend this year, with several companies that invest in this mode. In Cantareira Norte Shopping, customers who buy R $ 300 in the shops participating in the promotion of mothers earn a lotion for the native spa body of the brand or Boticário. “Our strategy for this year’s Mother’s Day was designed to go beyond the simple act of giving. When we analyze that the cosmetics market represents 34% of consumers’ preferences on this date, we wanted to offer a gift that symbolizes the cure and affection, the essential values in mothers and children”, says Elizabete Henriques, marketing director of Cantalarera Norte Shopping.
In Italy Park shopping will not be different. The campaign “purchased, mimou!” It offers a hairstyle cream to take care of O Baticário well for customers who bring $ 250 to purchases in the participating stores, until 11 May or while the stock lasts. “The campaign for Mother’s Day is one of the most important of our promotional calendar. In addition to strengthening the affection and appreciation of this special date, it significantly moves our company, generates opportunities for both dealers and consumers. It is a way to return our customers with a surprise that symbolizes the cure and affection”, says Fernando Brandão, super -finished up of Italy.
On lumine
The company has been operating on the market with approach for 20 years Full service And independent vision, offering complete advice to entrepreneurs in all stages of the development of their projects in the national territory.
Since 2005, the Lumino It offers a complete range of services ranging from initial planning to continuous management of shopping centers.
Website: http://www.lumine.adm.br
Source: Terra
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