Netflix had already promised that he would change his appearance on televisions and now the streaming giant announced In your blog it is testing a new short and vertical video feed in the mobile app, trying to attract users who spend more time on platforms such as Tiktok, YouTube Shorts and Instagram Bobine.
The function, revealed to its first product and technology event, will allow subscribers to watch the personalized series of the platform and the film clips – with the possibility of watching the complete content, saving or sharing.
Format to attack attention
The new format, which will be released globally in the coming weeks for iOS and Android, strengthens the company’s efforts to maintain users’ attention in the middle of the growing competition in digital entertainment.
The clips come from the daily selection of advice, creating a more personalized experience.
Other news has also been announced
The movement follows the tendency of other streaming such as tubes and peacock, which also bet on short videos. Netflix had already tested a similar feature in 2021 focused on the comedy, but now it turns to a wider audience.
The first TV post, now mobile: Netflix will be a little different on your smartphone appeared for the first time in digital look.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
