The decision was announced on Wednesday (14) during the initial event.
The name Max was released in the first half of 2023 to unify Warner channels on a single platform. In Brazil, the change was made in 2024.
HBO Max is back!
Hbo Max was released in 2020. In 2023, Warner announced that he would change the name only to Max. With this, streaming began to show productions of the Discovery, TLC and HGTV channels, all belonging to the group. Even the discovery had their service, Discovery+, which was interrupted.
In addition to combining Warner Bros’s services .. Discovery in one place, the change showed that Max was suitable for children and family members – since the HBO channel has become known for its productions oriented to adults.
At Wednesday’s event, the director of the HBO Casey Bloys revealed that the return to the HBO Max name “represents the company’s offer.
In Press releaseWarner’s CEO David Zaslav said that “return the HBO Max brand will further increase the service and expand the exclusivity that subscribers can expect”. The executive also highlighted the growth of the streaming platform and that “High Media” of HBO “will further accelerate this growth in the coming years”.
What is the reason for change?
In addition to the reasons mentioned by Zaslav and Bloys, the Point He underlines that the “Max” strategy probably did not work:
It is worth remembering that, in the change from HBO Max to Max, the change here was implemented only months after the United States. THE He contacted the company’s advice to clarify the period and if there will be changes in the service or plans.
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Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
