The data platforms transform the prospects and increase the efficiency of the commercial teams into increasingly competitive markets
Summary
B2B companies are investing in platforms such as Drivea, which use data and commercial intelligence to optimize potential customers, increase sales efficiency and improve predictability in operations.
B2B companies are increasingly determined to climb their commercial operations with intelligence, predictability and efficiency. For this, they have invested in platforms that automate the generation of leads, structure the perspective and allow data -based decisions, reducing the waste of the time and constantly increasing sales performance.
Among the solutions that have earned importance in this scenario is Drivea, a Paraná platform that serves over 15,000 companies across the country. The company’s proposal is clear: transforming the way in which the sales teams operate, replacing hypotheses with decisions guided by the data.
With your technology and a solid base of information, Startup offers functionality that help to identify the addressembly market, segment leads carefully and structure more efficient actions from the first contact with customers.
Commercial decisions based on concrete data
According to Patrick de César Francisco, CEO of Drivea, many companies still lose time and energy trying to generate demand from generic bases and poorly qualified contacts. “What we see today is a change in operational logic. The sale of predictability requires a reading of the real market, intersecting information and an intelligent approach. The technology comes as support, but the attention is paid to the supply of more assertive data and help in the routine of the commercial team,” he explains.
To enable this type of operation, the platform allows you to access data on active companies based on custom filters. Information such as segment, position, size, estimated invoicing and digital presence act as a basis for the creation of more consistent lists with the profile of the ideal customer. Instead of huge shots or generic approaches, the proposal is to give the seller the right inputs so that the contacts that really have a conversion potential.
More productivity, less waste
In addition to the generation of Lead, the solution automatically automatically automates in the prospecting of channels, integrating with tools already used by commercial teams such as WhatsApp, LinkedIn and E -mail. With this, vendors spend less time in repetitive tasks and more time with what really generates the result: selling.
Lívia Alves, Chief Revenue Officer of Drivea, underlines that pre-Safe Structuring is still a bottleneck for many companies. “It is common to see the teams to lose productivity because of the lack of clear criteria in the perspectives. When the seller knows exactly with whom to speak and when approaching, the conversion rate increases and the short sales cycle”, comments.
With a constantly evolving solution, the company continues to expand its functionality, investing in AI applied to the conversion and expansion of its technical and commercial team. The expectation is to conclude 2025 with double the current revenues, consolidating itself as the main commercial intelligence platform of the country. Attention remains the same: to make the sales process more strategic, predictable and scalable for B2B companies.
Source: Terra
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