Formula 1 announces a partnership with Disney focused on Mickey Mouse; understand

Formula 1 announces a partnership with Disney focused on Mickey Mouse; understand


Companies close the collaboration for the 2026 season; New experiences, content and products are part of the agreement

THE Formula 1 announced, on Monday, a partnership with the The Walt Disney Company To explore the image of Mouse and your friends during the 2026 season. The details have not yet been released, but the collaboration should include new experiences, content and products related to the characters. The term agreed for the partnership was also not informed.

The commercial director of Formula 1, Emily Pleasure, said that the collaboration between companies promises to be brilliant and aims to introduce sport to an even wider audience.

“Our collaboration with Disney promises to be brilliant because we will present the world of Mickey & Friends to our fans and vice versa. It adapts perfectly to our strategy of going beyond the sports universe and reaching a wider consumer market. In exchange, we will present Disney to our 820 million fans all over the world. Exclusive to millions of people. I can see our teams.

In turn, the president of the consumer products from Disney, Tasia Filippatos, stressed that Formula 1 offers a unique opportunity to combine two of the greatest entertainment brands to create new products focused on fans of both worlds.

“When we celebrate almost a century of Mickey Mouse and friends, our collaboration with Formula 1 offers a unique opportunity to combine two important entertainment brands to create products that fans will love. This exciting collaboration will develop in a global scenario, with unforgettable content and experiences, personalized for both Disney and F1 fans,” said Filippatos.

On the songs, Max Verstappen The family doctor from Emilia-Romagna won in Imola last weekend. Formula 1 returns next weekend, from 23 to 25 May, with the Monaco GP. The Australian Oscar Pisters Drink the championship with 146 points.

Source: Terra

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