The career expert underlines the obstacles faced by entrepreneurs and shows how to overcome them daily
Summary
The expert highlights challenges such as the lack of financial education, access to limited credit, lack of networking, internal overload and perfectionism that make women’s entrepreneurship difficult in Brazil and suggest strategies to overcome them.
Empowering is a dream for many women, but there are still a series of challenges that limit this path. Today they represent 34% of total entrepreneurs in Brazil, according to the recent data of Sebrae, but still face barriers that go beyond financial difficulties. The writer and expert of women’s leadership Thaís Roque underlines five factors that continue to prevent many from taking this important step and brings indications on how to turn the game by the end of the year:
Financial education, the basis for correct decisions
One of the main obstacles for entrepreneurs is the lack of financial education. According to the Locomotive Institute, over 70% of women in Brazil do not feel safe to manage their finances. “Without this trust, many hesitate to undertake, fear of not managing their own business,” explains Thaís.
He underlines that financial education does not only concern savings, but understanding how to use money to grow. “You have to learn the bases on finance to transform resources into opportunities, but many women do not know where to start. There are mentoring, big online courses and even government initiatives.”
Low access to credit
Access to credit is another great challenge. According to a survey by the entrepreneur Woman Network, 42% of Brazilian entrepreneurs who requested the credit denied their requests in 2023. “Without access to capital, many women end up limiting small businesses and a lower growth potential,” says Thaís.
He suggests that, in addition to looking for information on specific credit lines for the female public, it is important for entrepreneurs to prepare to present their business in a more strategic way to banks and investors.
Networking deficiency
The company is not only to offer a product or service, but also to create solid connections. However, many women still have difficulty entering the networking networks, especially in the sectors traditionally dominated by males. “You have to feel comfortable by occupying these spaces and understand that strategic connections are fundamental for the growth of your companies”.
Recommends entrepreneurs to search for communities and support groups for collaboration and mutual learning. “I read daily with many leaders and I know that there is a solitude in the life of the woman who committed himself. But if we have to speak and exchange experiences, the journey becomes lighter,” says Thaís.
No support network
For many women, overloading family and family responsibilities is a significant obstacle to entrepreneurship. The IBGE data reveal that on average they dedicate about 21.3 hours per week to these tasks, while men invest only 11.7 hours. “This lack of support network can be extremely limiting, especially at the beginning of the business,” says Tha.
According to the expert, it is necessary to normalize the division of responsibilities and strengthen support networks to increase female entrepreneurship. “Of course, alone and short -term, we will not be able to transform this unequal structure. It is a historical and complex problem. But what we can do is immediately simpler than it seems: to define the priorities, establish divisions and not hesitate to ask for help.”
The fear of not being ready
Perfectionism is another great challenge for many women who want to undertake. Many believe they must be completely prepared before taking the first step, while men generally advance even without all answers. “Of course we need some knowledge to start, but the feeling of being 100% ready is rarely,” says Thaís.
The construction of self -confidence comes with experience. The enhancement is, above all, a continuous process of learning and growth. To overcome the compliance syndrome, it is essential to practice self -accepting. “It is not a question of lowering the level, but of adjusting expectations for something more realistic. You don’t have to be perfect to share something significant with the world or be worthy of your business”, strengthen Thaís.
It inspires the transformation into the world of work, business, society. It is the creation of the compass, content and the connection agency.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
