The formats are completed with each other and help to read the reading more democratic
The Biennale of the Book of Rio 2025 takes place until 22 June, in Riocentro, in the western area of Rio de Janeiro. In addition to the engaging experiences, the event brings the largest publishers in the country, presenting its releases and bringing over 300 national and international authors. Together, this edition takes place in the year in which the city of Rio de Janeiro is consecrated as the “world capital of the book” by UNESCO (United Nations for education, science and culture).
The fourth largest event in Rio de Janeiro – behind only New Year, Carnival and Rock in Rio – mobilizes several generations around reading, bringing together families, students, authors and books in the same space for discovery and cultural exchange.
Relationship between printing and digital
The two -year book strengthens that the Printed book He still has a leading role in people’s lives, arouses emotions and building connections. At the same time, it shows that printing and digital are not rivals, but they can walk together, offering complementary experiences that strengthen the habit of reading.
According to the “Panorama of Book Consumption” study by the Brazilian Book Chamber (CBL), held from 14 to 20 October 2024 by Nielsen Bookdata, 56% of readers have purchased only physical books in the last 12 months, while 14% have acquired only digital. Another 30% purchased both printing and digital.
Formats that can walk together
Despite the differences between printing and digital, in the form of access, reading of the rhythm or sensory experience, both formats can walk in harmony. While one offers a more tactile and intimate relationship with the content, the other enlarges, facilitates access and allows new forms of interaction. Together they complete each other and make reading more democratic.
“In these over 30 years of the editorial market, I have been in at least 10 biennial books to Rio de Janeiro, and in many of them I made a small lethargic market, not yet knowing how to deal with the arrival of digital”, says Joaquim Carqueijó, CEO and editor of Edicse publications.
According to him, in the last editions of the two -year book, this scenario has changed: “In addition to the press, he recovered self -esteem and importance, the Book market He understood the opportunities that Digital brought, with the multiplication of distribution platforms of e-books, audiobooks and digital magazines, which allowed editorial products to reach previously inaccessible offices and people, “he says.
For this year, also, the Rio Book Biennial has recorded a significant increase in the published by the publishers, reflecting the strengthening of the editorial sector. Overall, 17 houses have expanded their stands of over 50 m², highlighting not only the interest renewed by the physical format, but also the trust of publishers in the importance of being present at the event.
Source: Terra
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