Streaming exceeds traditional US TV for the first time

May 2025 marked a historic turn in the United States television sector: for the first time, streaming has exceeded, in a total audience, the sum of open TV and cable TV.

According to the monthly relationship The caliberFrom Nielsen, streaming services represented 44.8% of the total television audience, while the traditional broadcast on cable TV was 44.2%. The remaining 10.9% was classified in various categories.

Historical data for streaming

YouTube and Netflix continue to reign

YouTube follows as a dominant platform, with 12.5% ​​of the total public in May – the highest ever recorded by a streaming service.

Netflix appears to second place, with 7.5%, benefited from the success of the final season of the series Youwhich was the most viewed program of the month with 4 billion minutes seen.

Although the increase in personalized streaming coincides with the gap of traditional programs during the summer, Nielsen suggests that the trend is lasting, marking a new permanent leadership phase for the consumption of on -demand content.

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Source: Olhar Digital

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.