The workers’ party invited the digital influencers on Wednesday 2, to strengthen the communication strategy of the new Lula administration. With the support of the Planalto Palace, the party summit brought about 270 content and supporters creators in a virtual meeting to encourage them to give gas to the “BBB Campaign” campaign (billionaires, banks and bets). Experts criticize the strategy and speak of “uncertain impact”.
The meeting has mainly collected PT influencer, many with little scope on the nets. In addition to the national secretary of communication, the deputy federal Jilmar Tatto (SP), the president of the party, the senator Humberto Costa (PE) and the Marketer Otávio Antunes, head of the BBB campaign.
Antunes explained that the strategy will be divided into phases. The first, already in progress, tries to attract attention to the topic and work the concept of justice. The second should invest in objective comparisons, such as demonstrating that Bolsa Familia, which includes millions of people, costs the state equal to the tax exemptions granted to a few farmers.
Tatto told the participants that the battle on social networks to defend the Lula administration in the Iof crisis means entering a “pre-campaign mode, because the country is polarized”. However, he said that the clash is not with the congress. The tone adopted by the leader contrasts with that of some government allies who, in the last few days, have started to publish messages on the networks with the hashtag “enemy of the popular congress”. Petantens says that the movement did not start from the subtitle, but it was an organic reaction of users of social networks.
Marco Aurélio De Carvalho, coordinator of the prerogatives, a group of pro -pt lawyers, was called by the Minister of Social Communication of the Government of Lula, Sidônio Palmeira, to participate in the meeting and offer legal advice in the communication of influencers. He suggested precautions on digital platforms, so as not to slander, defame or hurt anyone and avoid processes.
“We have to thank Hugo Motta, because he shocked us all. He allowed us to react, to clarify the project we defend,” said Carvalho, in reference to the fact that the mayor has governed the reversal of the AIF.
The lawyer proposed that the PT constitutes a legal team to advise digital communicators “who could have judicial questions”. The guide is that supporters spread the true content, created by the Lula Administration, in addition to joining the campaign in favor of the taxation of the richest 1% in Brazil.
TO EstadãoCarvalho said that the population must be shown the antagonism between the projects of the congress and the executive: “This comparison was not we who proposed, we are reacting only to the congress. It is the defense of a competence attributed to the executive (regulation of the IF)”, he said. “If the government does nothing, an institutional tsunami will be created.”
The recent defeats of the government at the National Congress have given the left a political pretext to reorganize their speech, until then it has focused almost exclusively on the defense of democracy and in the fight against pockets.
The speech against privileges and economic power has encouraged the surrounding environment after a good repercussion on social networks, a territory dominated by pockets and the new strategy is already in the testing phase with their eyes transformed at 2026. The experts, however, have difficulty obtaining traction.
The materials for social networks are already in the production phase and the Povo without fear – connected to the deputy Guilherme Boulos (PSOL) – convened a demonstration for July 10, in San Paolo, with two mothers: taxation of the super rich and ending 6×1.
“The right and the center have held the discourse that was missing from us and the government. Now everyone speaks the same language. Today, the PT and the left have a clear political line: to make the upper level pay. Billionaire, banker and bets,” says Vice Jilmar Tatto (PT-SP), national secretary of the communication of the PT. Celebrate adhesion to the agenda in the networks and the resumption of a unit in the progressive field.
According to Tatto, PT intends to intensify the production of weekly videos and involve influencers to improve the new political line. “It is an open war of the rich against the poor. In the reversal of the Iof decree, they hit the jaguar with a short stick. They thought we would have reduced, putting the queue between the legs. But we go up. They say they don’t have to pay taxes.”
For Boulos, the new offensive is a response to the facts that took place at the congress, such as the reversal of the veto that should take into account the light, the increase in the number of deputies and the setback itself on the IF. “At the congress there was a right performance at the congress to overthrow the guidelines that do not come only from the government, they are popular. It is natural that the left respond to it, putting our agendas and taking the political dispute. There cannot be political controversies on the one hand.”
Boulos claims to believe that the event convened by the people fears free to bring more people on the streets of what the act promoted by Jair Bolsonaro last Sunday, in Paulista Avenue. However, he recognizes that the country is going through a time when the company has gone less on the streets.
During the virtual event, there were criticism in conducting the meeting and direction of communication. “Collect 200 communicators to listen to? Seriously? Shouldn’t we even say it?” He wrote a participant. Another declared: “The BBB campaign is not good. It does not compare. The secular, the worker, the bases, the coverage condominium does not connect the” points “, do not understand”.
Uncertain impact
For political marketing experts, the new PT strategy could even work on social networks, but there are doubts if it will have a real impact on the electorate and translates into popularity in lula.
“The motto of the 2022 campaign was to improve the cost of living – and this is not happening on the tip. I have doubts that this rich discourse against the poor paste. Where is the materiality of all this? Poor life is not improving, the cost of living has increased, safety is bad, health is precarious.
The strategist Felipe Soutello, who coordinated the campaign of Simone Tebet (MDB) to the presidency in 2022, says that the dialogues of the lace reform proposal with the history of PT and the Lula campaign promise to “put the poor in the budget”. The problem, he said, is in the way the government and the party communicated the theme.
“The government needs an agenda – it is not new. And the idea of making those who earn the most taxes is universal. But this discourse of poor against the rich, class struggle, over time. Prosperity, from entrepreneurship, of the class struggle,” he says.
For Soutello, the government would have more strength if this speech was combined with measures to cut concrete expenditure. “I would be able to dialogue with the population better and report the central voter who is doing the tasks with tax adaptation”. The strategist still criticizes the videos of the “BBB taxation” campaign made with artificial intelligence. “Public policies are made for people. Why not bring people to testimony? The only aims at the performance of the network is unable to generate empathy and intimacy beyond the bubble”, he asks.
Source: Terra
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