Cinema’M3gan 2.0 ‘disappoint at the box office: Understand the reasons for the poor performance. Gender change and competition impacted the result for writing

M3gan 2.0Continuation of the horror phenomenon released in 2022, debuted in theaters at the end of June 2025 with high expectations. However, the film raised only $ 10.2 million on its first weekend in the United States, significantly less than the $ 30 million won by the original feature in its debut. Worldwide, the sequence totaled about $ 19.7 million in a few days, a number considered low for a franchise that became a recent reference in the terror genre.

The performance disappointed the Blumhouse studio, which had invested in a robust marketing campaign, including commercials at large audience events. The production budget was between $ 15 and 25 million, which can alleviate any damage, but the result has fell short of expected for such a popular brand.

Factors that influenced performance

One of the main factors pointed out for the poor performance of M3gan 2.0 It was the gender change. While the first movie was focused on terror, the sequence bet on elements of action and suspense, approaching productions as The Terminator 2. This change may have removed the audience that sought scares and tension, striking features of the original.

Another relevant point was the choice of the release date. The film hit theaters during the summer, a period traditionally dominated by large blockbusters. In the same week, titles like F1: The Movie and the live-action version of How to train your dragon attracted much of the audience, making it difficult to competition M3gan 2.0 by space and attention.

Public reception and perspectives for the franchise

Despite the performance below expected, M3gan 2.0 Received median public assessments, with B+ note at Cinemascore, slightly higher than B of the first movie. Still, the number of interested viewers was insufficient to boost the tickets. Criticism pointed out that the film lost part of the viral appeal and dark humor that marked the success of the original.

The future of the franchise remains uncertain. Although low production cost can ensure some financial return, the possibility of new films will depend on performance in the coming weeks and the reception of already announced derived projects, such as the spin-off Soulm8tescheduled for 2026.

What happened to the m3gan phenomenon?

The case of M3gan 2.0 illustrates the challenges of maintaining public interest in horror franchises. The success of the first film was driven by a combination of originality, social networking and launching in a period of little competition. Already the sequence, trying to expand the universe and change the tone of the narrative, could not repeat the winning formula.

Experts point out that engagement with the character M3gan It may have been overestimated, and that drastic changes in gender and style are not always well received by fans. The performance of M3gan 2.0 It is a warning for studios about the importance of understanding public expectations when planning sequels.

Also read:Allison Williams: From the ‘Girls’ series to the success in ‘M3gan 2.0’

What was the best movie of 2025 so far? Vote for your favorite!

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• Conclave
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• Flower
• The brutalist
• A complete unknown
• Mickey 17
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• Thunderbolts*
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• How to train your dragon
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• M3gan 2.0
• F1: The Movie