Kraft Heinz is studying the possibility of dismembling most of his food activity, including many Kraft products, in a new entity that can be evaluated up to $ 20 billion, said a source that is familiar with the question of Friday.
However, the company structure can still change and there is no guarantee that Kraft Heinz will go on with this operation, added the source.
The news on the potential division is the second movement of this week of a traditional US company that tries to increase the value for shareholders, at a time when consumers abandon more expensive products in the middle of an uncertain economy. This week, WK Kelllogg’s cereal manufacturer accepted a purchase proposal of $ 3.1 billion earned by Italian Ferrero.
The Wall Street Journal was the first to spread the information on Friday. According to the newspaper, the division, which would leave the company with products such as Ketchup Heinz and Mustard damon of the Gray Poupon brand, can be completed in the coming weeks.
“As announced in May, Kraft Heinz evaluated possible strategic transactions to unlock shareholders,” said a company spokesman.
The company’s shares closed 2.5%. Kraft Heinz currently has a market value of $ 31.33 billion.
The company was formed in 2015, after Warren Buffett’s Berkshire Hathaway, and the Brazilian 3G Capital company to unite the former Kraft Foods with HJ Heinz, who bought in 2013. But the investment was demanding for Berkshire.
The inflationary pressure and the change in consumer preference for colder and less transformed foods have compromised the demand for Kraft Heinz and other products. The company has reduced its annual forecasts and reported a weak quarter in April, with consumer expenditure.
Source: Terra
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