Fortuna sport and Corinthians establishes one of the major national football contracts

From 2018 the offer of sports betting sites in Brazil has been allowed, but only in 2023 did the sector have a specific regulation. With the regulation, a tender began among the operators to guarantee official licenses and the market began to operate on the basis of clear rules, promoting greater legal certainty for consumers and companies.

Growth of sports betting in Brazilian football

Parallel to regulation, the sports betting sector has become the protagonist behind the scenes of national football. In 2025, 16 of the 20 Serie A clubs in the Brazilian championship have an online betting company such as Main sponsor.

The growth is remarkable: from 2023 to 2024, the number of teams with logos of joint betting companies have risen from 11 to 140. The leaders cite the financial credibility of the brands as one of the main attractions. Even the president of Palmeiras, Leila Pereira, has already highlighted the economic solidity of the operators as a decisive factor for lasting partnerships.

Fortuna sport and Corinthians establishes one of the major national football contracts

In the middle of this new scenario, Sports of Luck has consolidated as one of the main operators in the sector, establishing a main sponsorship with the Paulist Corinthians sports club. Signed in July 2024, the agreement provides for an investment of R $ 309 million in three years, becoming one of the greatest contracts in the recent history of Brazilian football.

The values are frayed: 56.5 million dollars in the first year, $ 66.5 million in the second and R $ 90 million in the third, as well as R $ 57.5 million intended exclusively for reinforcements and hiring, such as the arrival of the Dutch attacker Memphis Depay.

Presence in different methods and actions of involvement

The contract with Corinthians goes beyond male professional football. Fortune sport also supports women’s football, futsal and basketball. The area strengthens the position of the group led by Darwin Filho, CEO of Lucky sportsPromote sport in a plural and inclusive way.

There are also marketing actions aimed at fans, with $ 9 million for promotional campaigns, exclusive experiences, digital activations and production of content for social networks. The strategy aims to bring the brand closer to the faithful fans and consolidate an identification and trust relationship.

Regularization of the brand and new positioning on the market

The Fortunato sports entrance marks a new expansion cycle. The company has ties strengthened with Brazilian clubs And acquire relevance as one of the main national operators, adopting measures that try to align innovation, legality and commitment for the consumer.

This regulating process strengthens the credibility of the lucky sports and guarantees users transparency, data protection and compliance with the new legislation. The extension “.bet.br”, requested by the new regulation, also identifies legalized sites, facilitating the choice of gamblers.

Sports betting as a development and inclusion engine

More than investing in advertising, Lucky Sports adopts a long -term view for Brazilian sport. It bets on the basic projects, various ways and actions aimed at the public, the company is positioned as a transformation agent in the country’s sports and digital scenario.

For Darwin Filho, combine passion, professionalism and responsibility are essential in a sector that moves billions and reaches millions of people. The sponsorship of the Corinthians represents not only a commercial strategy, but a commitment to the development of sport as a tool for identity, inclusion and positive social impact.

Source: Terra

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.