Business leader, recognized strategist, speaks of the challenge of the planning of the future in the current scenario
Despite the vast experience in the business world and the years before Gerdau – The largest Brazilian multinational in the production sector steel -,, Jorge Gerdau Johannperter He says that today’s times are more than demanding.
From the top of his 88 years and a trajectory for no one to defect – TODAY The Steelmaker Founded in 1946 by His Great -Grandfather Johannesburg Heinrich Kaspersky Gerdau, Has 29 Units and About 30,000 Employees in Several Countries, Including The United States States States States States States -, The Businessman Recognized for Being a Great Strategist, Says that for the first time in His Life, with the Head -Up World, Donald Trump Front, It Has Great Difficulty Imagining the future. “I say I almost have become an illiterate strategic vision,” he exaggerates.
So the Estadão He discovered that it is not yet possible to know what Brazilian exports will be excluded from the accusation of 50% of the President of the United States.
In this conversation, the author of the book ResearchAn learning of a journey of concerns and results – reference to the search for something that goes beyond business efficiency and involves concerns in the field of culture, health and education – states that despite the commercial experience, which has provided him a few years in advance and the planning today is unable to “respond in the coming months, or perhaps in the next two years”.
I wanted to start with the phrase of the President of the United States Donald Trump, who wants to do “America Great Again”. Will he understand it?
I think the theme is very complex. But I would say that the United States, in recent years, for its structure, of the simplest things in the industrial field, have lost ground. China took advantage of this space.
But the United States still differ from the world in the evolution of technology. The leadership that the United States has is eminently technological. And today we have the IA, the biggest shock we all live and extremely difficult to understand or follow. I have doubts that this purpose that Trump speaks of recovery of the sector has many possibilities and validity. We have companies in the United States, of Gerdau, extremely competitive. The United States continue to have maximum efficiency in the world. Historically, the country has an extraordinary commercial and competitive activity. But I think the space that the United States have and should continue to have both technological leadership. I can’t understand this debate much. It may be that, within global interests, there are perhaps decisions to return from some industrial activities to the United States. But globally, macroeconomics is what defined this structure.
https://www.youtube.com/watch?v=rpwtbyn_ehm
Treasuries, the titles of the United States Treasury, have given for the first time, since they were created, a walk back, even small, alarming the financial market, indicating a sign that the United States could go into crisis, with a reduction in growth. Do you think there is some logic in this? Can another country lead the world?
I think this happened as a consequence of uncertainty about what is happening and what will happen. I will give a personal example. Historically, during my commercial life, I managed to see a few years in advance and plan. Today, in the scenarios, it is here in Brazil, especially in the international scenario, I don’t know how to respond to what will happen in the coming months or perhaps in the next two years. I almost say that he has become an illiterate strategic vision. It gives me a terrible feeling.
I’m glad you say it. I think everyone feels like this but have no courage to say. How do you plan?
The trend we did is try to make a long -term strategic vision, but in reality we make short -term executions. Modernization or updating investments continue to do intensely. A need for competitive survival all over the world. But I don’t feel defined for a long -term strategy.
With the experience you have, this is perhaps the time for the greatest doubts, right?
It is really the time for the greatest difficulty of the definitions. There have been more tumultuous periods, when we retire and wait to see the scenario. But what worries me is that I can’t understand what’s going on. Usually the main leaders are that the routes indicate for us. Today you see a country like Germany, which is working to define its future. He sees uncertainty, both from France, from Italy, from the countries that have a tradition of strategic vision. These are things that have not been expected for some years and suddenly there is growth on the right. The same Brazilian scenario is extremely interesting. Today, if you ask our congress or presidency as you see Brazil in two years, in four years, the answer does not exist.
Governments do not have enough money to invest in sustainability, in helping the needy. Do you think the private initiative will have to get to this stronger?
I started my life with the example of my great nephew, who in 1860 took on socially [a manutenção] The roof of the German Evangelical Church Lutheran in the city of Agudo (to Rio Grande do Sul). You used a keyword that is sustainability. Today it is discussed in three points: economic, social and environmental sustainability. If you want to survive you must evolve balanced sustainability. I think this evolution will happen, because to have the efficiency of the process the private initiative between.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
