Actor Caio Castro was announced as an official ambassador of Mattel Brick Shop Brazil
Mattel Brick Shop ™, Mattel’s new global brand, designed to reinvent the universe of construction blocks sets, with an even more premium proposal, made with metal pieces, announces the pilot and businessman Caio Castro as the official ambassador of the brand in Brazil. In its debut, the brand launches a special line with Hot Wheels ™, which combines the passion for vehicles with the construction and collection experience.
“The debut in Mattel Brick Shop ™ with Hot Wheels ™ defines the beginning of a new phase of innovation and creativity in construction. Having Caio Castro as our ambassador to Brazil strengthens the passion for vehicles and the spirit of traction that inspires this first collection – by connecting the fans who appreciate performance, personalization and design”, says Rodligo Bautista, the director of Marketing Mattel.
Excited by the partnership, Caio also commented on his connection with the project: “This news combines two things I love: cars and creativity. It is much more than a toy – it is art, it is a collection, it is a lifestyle. Being part of this version is experiencing even more intensely this passion that has always been part of my life, it is like returning to childhood, but on another level”, he says.
Mattel Brick Shop ™ was officially launched in May during an exclusive Los Angeles event. The first products available for pre-sale in Brazil on July 14th.
Source: Terra
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