According to Sebrae, 73% of consumers prefer brands with clear values, especially in electronic commerce, where it determines trust
Creating a solid brand goes beyond aesthetics. The execution of strategic planning, alignment of values and objectives, growth in sales and loyalty of customers is a difficult but very important task for the company.
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The relationship Trends for the third sector in 2025Produced by the network of entrepreneurial women, it underlines that coherent branding companies have 30% more likely to build loyalty to customers and 25% more possibilities to increase revenues.
According to the research published by ANPAD, the Brazilian entrepreneur can create a good brand following four fundamental steps to reach the effective brand:
- Define a clear and unique proposal
- deeply understand the target audience
- maintain a coherent visual identity
- Consolidate the data for the construction of digital reputation.
The report also reports that 70% of entrepreneurs use social networks as the main sales channel, Instagram and WhatsApp in the segment. But attracting followers is not enough: it is necessary to work loyalty and the relationship.
The Sebrae data reveal that companies that invest in content marketing grow 2.7 times more than those who do not adopt this strategy. Commercial activities that apply data -based customization recordings up to 40% of the average ticket increase, strengthening the personalization of strategies based on your audience’s behavioral profile.
Companies that implement customers’ success strategies increase 60% conservation and receive 35% more than indications, according to RME. In electronic commerce, positive experiences increase organic recommendations, reducing the costs of acquiring new customers.
Know your market before expanding operations
According to Sebrae, 47% of small businesses close in the first two years due to lack of financial control. Therefore, planning is essential to reinvest safely, without being transported by market trends that consume very quickly and may not generate profit.
*This content was produced by the article Branding entrepreneur: how to build your brand in 4 steps (August 24, 2023) and optimized with artificial intelligence support.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
