The project will be developed in a collaboration between Illumination – from my evil favorite and Super Mario Bros. The Movie – And Mattel Studios
THE BarbieOne of the most iconic dolls in the world is about to reach a new milestone in its trajectory. After the huge success of the movie live-action launched in 2023, which raised more than $ 1.4 billion And it has become a global cultural phenomenon, the character will now be the protagonist of his first animated feature film for theaters. The project will be developed in an unprecedented collaboration between the Illumination – Studio responsible for successes like My Favorite Evil and Super Mario Bros. The movie – and the Mattel Studios.
Although Barbie has starred dozens of animated movies released directly on video or streaming since 2001, this will be the first time the doll will have an animation created especially for theaters. Production will be distributed by Universal Pictures, which maintains an exclusive partnership with Illumination, but there is still no premiere of debut or details about the plot.
Impact of recent success and brand expansion
The announcement of the new animated movie happens two years after the release of the live-action directed by Greta Gerwigstarring Margot Robbie and Ryan Gosling. The feature not only broke box office records, but also received eight Oscar nominations, including better film, and consolidated Barbie as one of the greatest phenomena of recent entertainment.
Since its launch in 1959, Barbie It has sold over 100 dolls per minute and remains as a global leader in the toy segment. The continuous success of the brand encouraged Mattel to expand the character’s universe to new media, including movies, series and now a large animation for the big screen.
What to expect from the partnership between Illumination and Mattel Studios
The choice of Illumination to command the new project reflects the search for a modern and global appeal style. The studio is recognized for creating productions that conquer audiences of all ages. The expectation is that the animation of Barbie Bring an innovative approach, keeping classic elements that made the character an icon for generations.
So far, no names of writers, directors or cast of voices involved in production have been released. The mystery about the plot and the creative team increases the curiosity of fans and the market about what this new phase of Barbie will look like in theaters.
Barbie at the center of entertainment trends
The initiative to release a animated movie for theaters reinforces Barbie’s position as the protagonist of great cultural and media trends. In addition to this project, Mattel Studios has already confirmed the development of other films based on its brands, such as Masters of the Universe and Hot Wheelsshowing the strength of the company’s intellectual properties in the global scenario.
The new animated movie of Barbie It promises to unite nostalgia, innovation and entertainment for different generations, further consolidating the presence of the doll in the collective imagination and the cinematic universe.
SOURCE:People
Also read:The 10 most legendary girls in terror, according to Rolling Stone Brazil
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Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
