The partnership between the Shell Station Network and Ferrari, which dates back to 1929, will be resumed with a new collector’s miniature campaign, which will take place between 1 October and 30 December 2025. As announced, the models in the foreground are the mobile control of 296 GT3, SF24, 499p and SF90, all 1:41 and with Bluetooth Control.
Unlike previous editions – such as 2007, which presented the 250 GTO models, 599 GTB Fiorano and FXX -, this year’s models are not published in the Brazilian market and represent both sports and technological innovation of the Italian producer. The action is part of Shell’s planning to strengthen its brand identity, aligning again with the image of Ferrari, especially after the success of the recent campaign promoted by McDonald’s with miniatures related to the film “F1”.
The distribution of miniatures will be carried out by respecting one of the following conditions: supply of R $ 100 in Fuel A V Shell V; Purchases from R $ 70 at the Minimarket Shell Select; or change of oil on site. In any of the options, the consumer must also pay the additional amount of $ 139.99 to purchase the desired miniature. The campaign is subject to the availability of inventory and can be closed before the scheduled deadline.
According to the motor sports of the Roh profile, responsible for the anti -plot of the promotion details, the new collection should win both car enthusiasts and the collection audience, in particular after the negative repercussion of McDonald’s action, in which the models were exhausted a few hours after the start of the sale.
“We hope that the launch takes place in an organized way, avoiding the distribution problems recently addressed by other networks,” commented a source linked to the operation, alluding to the early tiredness of the miniatures promoted by the fast food network.
As for the operation, the miniatures promise an interactive experience, since each model can be managed directly via the users’ cell phone, through the Bluetooth connection, which increases the degree of refinement compared to the previous collections.
The action, in addition to increasing the movement in the posts, aims to attract consumers interested in products authorized with high symbolic value. Although the final value of the miniature exceeds $ 200 in some ways, the initiative maintains the appeal with the collection audience.
Source: Terra
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