With an increasingly accessible digital transformation, small and medium -sized companies increase productivity, safety and efficiency
Summary
Technology was fundamental for the competitiveness of Brazilian SMEs, allowing greater productivity and efficiency, being responsible for 82% of investments in business innovation in this sector.
In the first quarter of the year, the country recorded the opening of 1.4 million small companies, according to Sebrae’s information. The entry of new CNPJs on the market emphasizes the strength of SMEs in the economy and shows the competitiveness of the scenario in which they are inserted. A way to stand out from competitors and adapt to changes in consumer behavior is to invest in the implementation of technologies. This adoption allows the business to be able to optimize their internal processes and bring predictability.
The awareness of these and other benefits makes small and medium size stand out in technological investments. According to Cortex data, SMEs represent 82% of the most investments in technology.
“The current scenario of competitiveness in the market requires that technology is on the agenda of business, regardless of its size and industry. The search for competitive differentials involves the search for safe and innovative services, services and systems that facilitate the life of the entrepreneur”, comments Wagner Aldo, general manager of companies, one of the main authorized dealers in Latin America.
According to the executive, the demand for these activities by equipment and solutions is such that it has even reconfigured the scenario of corporate technologies suppliers.
Today, a pertinent part of the company Iplace customers are micro, small and medium -sized enterprises. These companies have access to advanced technologies such as artificial intelligence, remote management and cross -platform integration, easily adaptable to their corporate environments.
This representativeness in the company’s portfolio is the result of the structuring of personalized services that meet the needs of smaller companies, from the flexibility of the purchase to personalized advice.
“In Iplace, we are ready to offer Apple technology as a solution to the average entrepreneur so that he can manage, create and innovate your business, all with the tranquility of doing it safely and supported by additional services such as guarantees and insurance. Furthermore, we offer different forms of acquisition, including funding, rents and the opportunity to supply themselves and use their own equipment as part of the payment.”
By adding technology as a strategy and not only as an operational tool, companies become more sustainable and differ from the rest of the market. Consequently, the sector as a whole strengthens and offers even more value to national GDP and jobs to the Brazilian economy. Currently, the micro, small and medium -sized companies (MPMES) represent about 30% of the gross domestic product (GDP) of Brazil, highlighting its relevance for the country’s economic development.
It inspires the transformation into the world of work, business, society. It is the creation of the compass, content and the connection agency.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
