Mexico negotiation strategy with the United States can be an example for Brazil, says Expert

Thiago Aragão, director of public affairs of Arko Advice, details behind the commercial rounds and underlines possible strategies of the government and the Brazilian industry

Brazil can have, for example, the Mexican strategy to face the rate, suggests that Thiago Aragão, director of public affairs of Arko Advice, during Live Do Estadão with the journalist Cristian Barbieri this Thursday 31. According to the expert, the decision -making process in Washington it is powered by political and commercial networks that orbit White house and the Republicans.

“It’s not about sending a message to an interlocutor and waiting for everything to be resolved,” Aragão warned. “We have mapped, parliamentarians and entrepreneurs who depend economically on a certain product. So we disagree it in work and direct impact,” he explains.

According to the director, Mexico operates in Strati. At the top of this pyramid there are figures like Claudia Sheinbaum AND Donald Trumpwho maintain private conversations without mentioning retaliation.

In the middle of the pyramid there are the technicians, who deal exclusively with the technical aspects of the negotiations, far from guidelines such as immigration, for example. Associations and entrepreneurs are on the basis of the Mexican strategy, explains Aragão. They press the members of the congress and decision makers in the United States, send messages and pressure on the impacts of possible retaliation.

According to Aragão, the people who are part of the negotiation table do not speak directly to Trump, the information reach the decision circle through strategic interlocutors.

“It is necessary to show how the rate affects work in that city, in that county. It is an organic process, without magic, made with arguments,” he said.

During the live, the director also defended the creation of a permanent commercial negotiation group in Brazil, with representatives of the private sector, gym and government, to deal with the topics involving the United States and China.

The package was less serious than they imagined, but the government must negotiate without creating political usury, says Expert

As well as the analysis of Welber BarralAragon stressed that the small and medium producers will be the most affected by the rate. Unlike the large groups, who participate directly at the table, minors cannot be able to press pressure, he warned.

One of the alternatives indicated by Aragon is the creation of tools such as hotsites or geopolitical intelligence centers in support of these producers.

“What cannot happen is to leave these producers lost. It is an opportunity for companies to understand that they are part of the world and can act before the problem happens.”

In general, the expert estimated that the announced package was less serious than it feared. The reading is that products such as coffee and meat were out of the list of rates strategically for the United States to use the measure to press the Brazilian government.

“It was a way to create a deal. The United States did it to put pressure on the Brazilian government,” he said.

For the director of Arko Advice, Brazil must structure a long -term commercial policy. “There is a Brazilian habit of having more responsive behavior. But this new world requires a new structure,” he said.

Source: Terra

Rose

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