HBO Max users will have to stop dividing the accounts or pay them

HBO Max users will have to stop dividing the accounts or pay them

HBO Max password sharing has its numbered days. Warner Bros. Discovery has announced that he will begin to harden the rules against shared accounts, with more solid measures from the fourth quarter of 2025 and a financial impact expected in 2026.

During the second teleconference of the results of the second quarter, JB Perrette, head of streaming and WBD games, said that the company can already distinguish between legitimate and non -legal users and that consumer messages will become more direct and mandatory, which require users’ action.

WBD wants to transform extra password into a new source of revenue in the next two years – Image: ShuttersTock/Miguel Lagoa

The movement has become common in the streaming market

HBO Max Password Sharing has its numbered days – Image: Hamara/Shutterstock

The measure could generate multiple subscribers

Managers of Warner Bros .. Discovery predicts that the sharing paid to increase the growth of subscribers, something that has occurred with Netflix.

But as the effort for subscriptions continues to grow, to make people pay to share their passwords cannot be well accepted by subscribers.

HBO Max Cinema
HBO Max Tollerance with password sharing will decrease – image: Visuals/Shutterstock AFM

Post HBO Max users will have to stop the account division or pay for the first time that they have appeared in digital look.

Source: Olhar Digital

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