The former Marketing Director of Timão was one of the main responsible for taking the phenomenon in 2009
Ronaldo’s return to Brazilian football has attracted attention from all over the world. In 2009, the phenomenon agreed with Corinthians. In this way, the history of the club has changed. In participation in the program “Sports item“, The former marketing director of Corinzi Luis Paulo Rosenberg revealed behind the scenes of the arrival of the star and as Timão made the activity possible at that moment.
“When Andrés trusted the mission to bring Ronaldo, I defined a salary parameter of $ 400 (thousands). If it earned more, it should be with the creativity of marketing. So we invented the concept of selling all the new properties of the shirt and leaving it with 80%. Result
Luis Paulo Rosenberg was marketing director between 2008 and 2012, as well as vice -president between 2012 and 2015. In view of the Board of Directors of Corinzi, he signed important partnerships. By the way, he developed the “Faithful Torcente” project and also contributed to taking the phenomenon of Ronaldo in 2009, as well as in the elaboration of the project for the construction of new Chemistry Arena.
“The financial part did the desire for football without burying the club. We did so many things, but the intake of Ronaldo is the most remembered thing. It was what we needed to take the” zica “. Ronaldo fell in love with the Corinthians. That goal in the fence shot his head.
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Source: Terra
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